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Article ID: CBB954043984

Science in Culture: Audiences’ Perspective on Engaging With Science at a Summer Festival (April 2016)

Ana Margarida Sardo (Author)
Grand, Ann (Author)

Science Communication
Volume: 38
Issue: 2
Pages: 251-260
Publication date: April 2016
Language: English

URI: https://doi.org/10.1177/1075547016632537

DOI: 10.1177/1075547016632537

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In this commentary, we explore the factors that contributed to festival goers’ choice to attend science-based events at a summer cultural festival. We evaluated the impact of such events on the audiences: their levels of engagement, reasons for participation, and their views on and reactions to the events. Presented with a variety of cultural events, attendances at science-based events were strong, with high levels of enjoyment and engagement with scientists and other speakers. Moreover, audiences saw science not as something distinct from “cultural” events but as just another option: Science was culture.

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