Article ID: CBB872993114

“Robots Vs Animals”: Establishing a Culture of Public Engagement and Female Role Modeling in Engineering Higher Education (April 2017)

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Laura Fogg-Rogers (Author)
Ana Margarida Sardo (Author)
Corra Boushel (Author)


Science Communication
Volume: 39
Issue: 2
Pages: 195-220
Publication date: April 2017
Language: English


Publication Date: April 2017
Edition Details: Special Issue: Broader Societal Impacts

A widespread culture supporting public engagement activities in higher education is desirable but difficult to establish. Drawing on social cognitive theory, this science communication project aimed to enhance culture change in engineering by developing communication skillsets of early-career engineers, particularly supporting female engineers as role models. Engineers received training in storytelling to present at live events, enhanced by peer group social persuasion and vicarious modeling. A science communication coordinator and senior management endorsement removed barriers to participation. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.

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Associated with

Article Maarten van der Sanden; William Evans; Susanna Priest (April 2017) Issue Introduction: Broader Societal Impacts of Science Communication. Science Communication (pp. 139-141). unapi

Citation URI
data.isiscb.org/p/isis/citation/CBB872993114

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Authors & Contributors
Grand, Ann
Besley, John C.
Ana Margarida Sardo
Dudo, Anthony
Gremmen, Bart
Mendel, Jonathan
Journals
Science Communication
Engineering Studies
Concepts
Communication of scientific ideas
Public Engagement
Public understanding of science
Research methods
Scientists
Informal science education
Time Periods
21st century
Places
United States
Brazil
Wisconsin (U.S.)
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