Article ID: CBB627587435

Print and the Medical Marketplace in the Early Modern Dutch Republic (2022)

unapi

This article explores the interplay between the medical marketplace and print culture in the seventeenth- and eighteenth-century Dutch Republic. The starting point and inspiration is Mary Fissell's analysis of the role of print in the English medical marketplace. In the early-modern Dutch Republic, as elsewhere in Europe, we observe a growing competition between all kinds of medical practitioners. These practitioners searched for effective forms of communication to disseminate and promote their competence, skills, remedies, treatments, and books. To achieve this, regular (physicians, surgeons, and apothecaries) and irregular (stonecutters, oculists, empirics, "quacks" etc.) practitioners used a range of printed media, varying from newspaper advertisements, leaflets, and bills to pamphlets and books. By studying these sources systematically, we gain a better insight into the dynamics of the medical world. In this article, I investigate to what extent newspaper advertisements, one of the pivotal and widespread forms of communication, reflected the degree of regulation of the medical marketplace in Amsterdam and to what extent this situation differed from England.

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Authors & Contributors
Bal, Roland
Barry, Jonathan
Dawson, Mark S.
Elman, Benjamin A.
Furdell, Elizabeth Lane
Gestrich, Andreas
Journals
Social History of Medicine
British Journal for the History of Science
Bulletin of the History of Medicine
East Asian Science, Technology and Society: An International Journal
Environment and History
Historical Studies in the Natural Sciences
Publishers
Brill
Continuum
European Mathematical Society
Manchester University Press
Peter Lang
University of Rochester Press
Concepts
Medicine and society
Medicine and economics
Advertising
Medicine
Physicians; doctors
Health care
People
Alberti, Leon Battista
Bils, Lodewijk de
Cardano, Girolamo
Lagrange, Joseph Louis
Newton, Isaac
Parker, Edgar Randolph
Time Periods
17th century
18th century
16th century
19th century
20th century
Early modern
Places
England
Netherlands
Great Britain
Europe
France
Germany
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