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Article ID: CBB550485914

Traditional Artistic Expressions in Science Communication in a Globalized World: Contributions From an Exploratory Project Developed in Northeast Brazil (December 2017)

Rita Campos (Author)
Magnólia Araújo (Author)

Science Communication
Volume: 39
Issue: 6
Pages: 798-809
Publication date: December 2017
Language: English

URI: https://doi.org/10.1177/1075547017721204

DOI: 10.1177/1075547017721204

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Science communication projects share one main goal: to bring together academia and society. However, despite the several formats used to make this bridge, traditional artistic expressions—those that are part of the cultural identity of a group—are seldom used. These formats can be particularly relevant in a globalized world where people from different social and cultural backgrounds meet. We present a project developed in Brazil that used a traditional type of theatre and literature to engage the public in a health control program, and reflect on the potentialities of these formats to communicate science in our multicultural societies.

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