Adam R. Pearson (Author)
Jonathon P. Schuldt (Author)
Science Communication
Volume: 37
Issue: 6
Pages: 805-812
Publication date: December 2015
Language: English
Social divides on climate change are often attributed to political factors, but new psychological research points to a wide range of group influences beyond politics that shape public opinion on climate change. We highlight two commonly overlooked sources of influence that represent key underutilized leverage points for public outreach: (1) the roles of racial, ethnic, and cultural identities and (2) the power of social perceptions (i.e., meta-beliefs) in mobilizing public action. This research points to an urgent need to broaden how scientists, policymakers, and the media think about public engagement and consensus building in the domain of climate change.
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