The Making of Commercial Innovations: The Use of Printed Commercial Circular Letters in France and Europe, 1750-1850 (Spring 2021)
Arnaud Bartolomei (Author)
Matthieu de Oliveira (Author)
Boris Deschanel (Author)
Thomas Mollanger (Author)
Business History Review
Volume: 95
Issue: 1
Pages: 33-58
Publication date: Spring 2021
Language: English
Working from a database of over 1,700 printed circulars, this article explores the significance of the commercial innovations that took place during the second half of the eighteenth century and the first half of the nineteenth. Studying the chronology of the introduction of printed circulars and their use in mercantile practices, we demonstrate that commercial innovation can be interpreted as the mobilization of new tools and old practices to solve the traditional problems of long-distance trade, in a context where circulars were used to communicate information on trade houses, to search for new commercial partners, and to display one's socioprofessional identity.
...MoreSimilar Citations
Book
Dane Anthony Morrison;
(2021)
Eastward of Good Hope : Early America in a dangerous world
(/p/isis/citation/CBB765969956/)
Book
Edmond Smith;
(2021)
Merchants: The community that shaped England's trade and empire, 1550-1650
(/p/isis/citation/CBB539685943/)
Book
Sheilagh Ogilvie;
(2019)
The European Guilds: An Economic Analysis
(/p/isis/citation/CBB827570146/)
Book
Pierre-Yves Donzé;
Rika Fujioka;
(2018)
Global Luxury: Organizational Change and Emerging Markets since the 1970s
(/p/isis/citation/CBB772103546/)
Chapter
Nicola Lorenzo Barile;
(2020)
Rethinking 'The Two Italies': Circulation of Goods and Merchants between Venice and the 'Regno' in the Late Middle Ages
(/p/isis/citation/CBB229382179/)
Book
Jeroen Puttevils;
(2016)
Merchants and Trading in the Sixteenth Century: The Golden Age of Antwerp
(/p/isis/citation/CBB125949005/)
Chapter
Cohen, Mark R.;
(2019)
Migrating Words and Migrating Custom among the Geniza Merchants: Maimonides on Commercial Agency Law
(/p/isis/citation/CBB092022508/)
Book
Laura Phillips Sawyer;
(2018)
American Fair Trade: Proprietary Capitalism, Corporatism, and the “New Competition,” 1890–1940
(/p/isis/citation/CBB689794058/)
Article
Rob Johnstone;
(2020)
From Georgian traders to Victorian glass makers: The evolution of the Chance family business and its role in developing glass manufacturing
(/p/isis/citation/CBB328901722/)
Article
Markus Flüggen;
(2023)
Die Eigenkapitalrentabilität deutscher Industrieaktiengesellschaften 1925–1929 (The Return on Equity of German Industrial Stock Corporations 1925–1929)
(/p/isis/citation/CBB212630361/)
Article
Christian Henrich-Franke;
(2021)
Innovationsmotor Medientechnik – Von der Schreibmaschine zur «Mittleren Datentechnik» bei der Siemag Feinmechanische Werke (1950 bis 1969). [Media technology as a driver of innovation - From the typewriter to "medium data technology" at Siemag Feinmechanische Werke (1950 to 1969)]
(/p/isis/citation/CBB920239063/)
Book
B. Zorina Khan;
(2020)
Inventing ideas : patents, prizes, and the knowledge economy
(/p/isis/citation/CBB655098948/)
Book
Esther Sahle;
(2021)
Quakers in the British Atlantic world, c.1660-1800
(/p/isis/citation/CBB022724734/)
Book
Henning Hillmann;
(2021)
The corsairs of Saint-Malo: network organization of a merchant elite under the Ancien Régime
(/p/isis/citation/CBB733914411/)
Book
Ron Harris;
(2020)
Going the distance : Eurasian trade and the rise of the business corporation, 1400-1700
(/p/isis/citation/CBB122431834/)
Article
Grace Ballor;
(Spring 2022)
CE Marking, Business, and European Market Integration
(/p/isis/citation/CBB954430091/)
Book
Thomas M. Truxes;
(2021)
The overseas trade of British America : A narrative history
(/p/isis/citation/CBB160740165/)
Book
Robert Bickers;
(2020)
China Bound: John Swire & Sons and Its World, 1816–1980
(/p/isis/citation/CBB392202083/)
Article
Markus A. Denzel;
(2020)
Die Hamburger Seeversicherung vom 17. bis zur Mitte des 19. Jahrhunderts (Hamburg’s marine insurance from the 17th to the middle of the 19th century)
(/p/isis/citation/CBB152445680/)
Article
Catherine Casson;
Mark Dodgson;
(Summer 2019)
Designing for Innovation: Cooperation and Competition in English Cotton, Silk, and Pottery Firms, 1750–1860
(/p/isis/citation/CBB799382467/)
Be the first to comment!