Article ID: CBB140358991

Between art and information: communicating world health, 1948–70 (2018)

unapi

With the advent of new media technologies and approaches in the twentieth century, public health officials became convinced that health needed mass media support. The World Health Organization believed that educating people, as well as informing them about the health situation around the world, could assist in the enduring fight against disease. Yet in an increasingly competitive media landscape, the agency recognized the need to persuade people and hold their attention through attractive presentation. Public information, the name given to the multiple strategies used to communicate with the public, was rarely straightforward and required the agency not only to monitor the impact of its own efforts but also to identify opportunities to further enhance its reputation, especially when this was in danger of damage or misappropriation. The WHO’s understanding of public information provides insights into the development of international information, communication, and education networks and practices after 1945, as well as the increasingly central position of these processes in generating support for and evincing the value of international organizations.

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Authors & Contributors
Báguena Cervellera, María José
Ballester, Rosa
Bhattacharya, Sanjoy
Porras, María Isabel
Carter, Jimmy
Clarke, Christopher E.
Journals
História, Ciências, Saúde---Manguinhos
Bulletin of the History of Medicine
Digital Icons: Studies in Russian, Eurasian and Central European New Media
Dynamis: Acta Hispanica ad Medicinae Scientiarumque Historiam Illustrandam
History of Psychiatry
Journal of the History of Medicine and Allied Sciences
Publishers
World Health Organization (WHO)
Hurst
Johns Hopkins University Press
Lexington Books
Smithsonian Institution Scholarly Press
University of Nebraska Press
Concepts
Public health
Methods of communication; media
Mass media
Disease and diseases
Medicine and politics
Medicine and society
People
Foege, William H.
Salk, Jonas Edward
McNamara, Robert Strange
Time Periods
20th century, late
21st century
Places
Europe
Russia
United States
Brazil
India
Mexico
Institutions
World Health Organization (WHO)
Rockefeller Foundation
Centers for Disease Control (U.S.)
United Nations
World Bank
Food and Agriculture Organization of the United Nations (FAO)
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