Not Just Funny After All: Sarcasm as a Catalyst for Public Engagement With Climate Change (August 2018)
Ashley A. Anderson (Author)
Amy B. Becker (Author)
Science Communication
Volume: 40
Issue: 4
Pages: 524-540
Publication date: August 2018
Language: English
Sarcastic content is prevalent in online social media, although little research has explored its effects. In this study, we examine how exposure to one-sided versus two-sided sarcastic perspectives on climate change shapes beliefs about climate change. We find that exposure to one-sided messages that use irony to deride those who believe that climate change is a hoax (presented in The Onion) raises belief certainty in and perceived risk of climate change for those who do not already believe climate change is an important issue (N = 141). The two-sided message (presented by The Weather Channel) does not show any effects.
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