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Article ID: CBB001320901

To Tell the Truth: Keys in Newspaper Portrayals of the Public During Food Scares (2013)

Sarathchandra, Dilshani (Author)
Ten Eyck, Toby A. (Author)

Food, Culture and Society
Volume: 16
Pages: 107--124
Publication date: 2013
Language: English

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Health Food science; food technology Government agencies Genetic engineering Public policy Food and foods Food safety Food industry and trade Public understanding of science Genetically modified foods (GMO) Popular culture Fertilizers 20th century, late

Abstract: Numerous food scares have become news in recent years, a situation that could lead to questions concerning the due diligence of those supplying food to consumers. This study looks at how various actors tied to the food supply, including producers, processors, retailers and government agencies, have tried to transition news coverage of food scares into something that matches their interests or which places the blame for problems elsewhere. Using Goffman's notion of keys, we investigate the ways in which the public was portrayed during three food scares---Alar, mad cow disease and genetic engineering---to understand how claimsmakers were reshaping press coverage of these crises. Findings show that while some coverage has changed over the years and across issues---from the public needing protection in the 1980s to being concerned in the late 1990s---keys have been used by actors in these stories to highlight roles that were necessary to protect a public that is unable to fend for itself when food becomes risky. Keywords: ALAR; GENETIC ENGINEERING; KEYS; MAD COW DISEASE; MEDIA; THE PUBLIC

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