Article ID: CBB947202008

A Drone by Any Other Name: Purposes, End-User Trustworthiness, and Framing, but Not Terminology, Affect Public Support for Drones (March 2018)


Lisa M. PytlikZillig (Author)
Brittany Duncan (Author)
Sebastian Elbaum (Author)
Carrick Detweiler (Author)

IEEE Technology and Society Magazine
Volume: 37
Issue: 1
Pages: 80-91

Publication Date: March 2018
Edition Details: Special Issue on Social Implications of Robotics and AI
Language: English

Projections indicate that, as an industry, unmanned aerial vehicles (UAVs, commonly known as drones) could bring more than 100 000 jobs and $80 billion in economic growth to the U.S. by 2025. However, these promising projections do not account for how various publics may perceive such technologies. Understanding public perceptions is important because the attitudes of different groups can have large effects on the trajectory of a technology, strongly facilitating or hindering technology acceptance and uptake. Taken together, our results - which may be especially useful to UAV designers, marketers, and policy makers - suggest there is a need to establish that the UAVs are used for valued purposes and by users that publics find to be trustworthy. However, public judgments might be significantly impacted by personal or local ideologies rather than national priorities. In the next section, we describe in more detail prior research on public support for UAVs, and how we formulated our research questions and hypotheses. We then describe our methods, results, and findings in greater detail. [Peer-reviewed]

Included in

Article Katina Michael; Diana Bowman; Meg Leta Jones; Ramona Pringle (March 2018) Robots and Socio-Ethical Implications [Guest Editorial]. IEEE Technology and Society Magazine (pp. 19-21). unapi

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Authors & Contributors
Hess, David J.
Einsiedel, Edna F.
O'Doherty, Kieran
Coley, Jonathan S.
George Martin
Chu, Margaret S. Y.
The Bridge: Journal of the National Academy of Engineering
Public Understanding of Science
Bulletin of Science, Technology & Society
Social Studies of Science
Comparative Technology Transfer and Society
American Heritage of Invention and Technology
UBC Press
MIT Press
OR Books
Princeton University Press
Johns Hopkins University Press
Cornell University Press
Public policy
Technology and society
Public opinion
Science and politics
United States
California (U.S.)
New Zealand
United Kingdom
21st century
20th century
20th century, late
20th century, early
19th century
United States Federal Communications Commission

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