Article ID: CBB869099994

Rejuvenating Design: Bikes, Batteries, and Older Adopters in the Diffusion of E-bikes (May 2017)

unapi

Old age is not normally associated with innovativeness and technical prowess. To the contrary, when treating age as a distinct category, policy makers, innovation scholars, and companies typically regard younger people as drivers of innovation, and the early adoption of new technology. In this paper, we critically investigate this link between age, ineptness, and technology adoption using a case study of the diffusion of electric bikes in the Netherlands. We demonstrate how, during the first wave of e-bike acceptance, old age was constructed as an arena in which important learning processes took place, and where older persons became early adopters of e-bikes. Theoretically, this paper speaks critically to the prolific literature on innovation diffusion and its treatment of adopter categories as generic concepts. Using age as a central dimension, our research highlights the situated and constructed nature of adopter categories, and thus challenges age-based assumptions about innovation and technology use by younger and older persons. These insights about what we term the rejuvenation of e-bikes help us rectify existing biases of older persons as an inherently problematic group of technology users.

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Authors & Contributors
Alford, Steven E.
Mandy de Wilde
Britt Östlund
Rebecca Jablonsky
Ross, Philippe
Wieser, Bernhard
Journals
Transfers
Social Studies of Science
Science, Technology and Human Values
The Bridge: Journal of the National Academy of Engineering
The Journal of Transport History
Tapuya: Latin American Science, Technology and Society
Publishers
MIT Press
Lexington Books
Johns Hopkins University Press
IEEE
Duke University Press
Concepts
Users of technology
Design
Technoscience; science and technology studies
Bicycles
Usability
Technology and society
People
Luud Schimmelpennink
Time Periods
21st century
20th century, late
20th century
19th century
Places
United States
Netherlands
South Africa
Vietnam
Mexico
Great Britain
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