Article ID: CBB845139362

The Rise and Fall of the Segway: Lessons for the Social Adoption of Future Transportation (June 2019)

unapi

Once posited as a revolutionary transportation technology, the Segway never took off as some expected because the social acceptance of the technology was not considered in a systematic manner. Using a framework for social acceptance of technology borrowed from the literature on renewable energy, we examine how social, economic, and environmental costs of the Segway, along with regulatory issues presented barriers to implementation. High prices, legislative and spatial issues, and a lack of appeal to consumers presented challenges to acceptance. This case study provides a timely reminder of the multifaceted and complex nature of social acceptance that will need to be applied to future innovations, such as autonomous vehicles, to better understand factors that need to be considered for them to be embraced by society.

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https://data.isiscb.org/isis/citation/CBB845139362/

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Authors & Contributors
Usenyuk, Sverlana
Jason Finch
Andrey Vozyanov
Ho, Shirley S.
Cummings, Christopher L.
Chuah, Agnes S. F.
Concepts
Mobility
Transportation
Land transportation
Users of technology
Technological innovation
Infrastructure
Time Periods
21st century
20th century
20th century, late
19th century
Places
United States
Europe
Arctic regions
Ukraine
Romania
London (England)
Institutions
General Motors Corporation. Electro-Motive Division
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