James P. Woodard (Author)
The University of North Carolina Press
Physical Details: 524
Language: English
James P. Woodard's history of capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a modernizing consumer culture and a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. (Publisher)
...MoreReview Anne G. Hanley (Winter 2021) Review of "Brazil's revolution in commerce: creating consumer capitalism in the American century". Business History Review (pp. 888-890).
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