This article reports on formal experimentation (literary, graphic and cinematographic) in Swiss pharmaceutical journals in the 1960s based on a case study: the Sandorama journal of Laboratoires Sandoz. It looks at the relationship between arts, medicine and commerce, showing that the public trust of the doctors who read the journal is built up through forms. The inventiveness of the latter is part of the more global process of a reorganization of pharmaceutical marketing after the Second World War, due in particular to the arrival of psychotropic drugs on the market.
...More
Book
Bürgi, Michael;
(2011)
Pharmaforschung im 20. Jahrhundert: Arbeit an der Grenze zwischen Hochschule und Industrie
(/isis/citation/CBB001420913/)
Article
Bächi, Beat;
(2008)
Natürliches oder künstliches Vitamin C? Der prekäre Status eines neuen Stoffes im Schatten des Zweiten Weltkriegs
(/isis/citation/CBB000930736/)
Book
Sautter, Thea;
(2006)
Cilag 1936--2006: Geschichte eines Schaffhauser Pharmaunternehmens
(/isis/citation/CBB000774261/)
Book
Colin B. Burke;
(2014)
Information and Intrigue: From Index Cards to Dewey Decimals to Alger Hiss
(/isis/citation/CBB321840730/)
Article
Sarah Galletly;
(March 2017)
The Spectacular Traveling Woman: Australian and Canadian Visions of Women, Modernity, and Mobility between the Wars
(/isis/citation/CBB825107633/)
Article
Victoria Kuttainen;
Susann Liebich;
(March 2017)
Print Culture, Mobility, and the Pacific, 1920–1950: Introduction to Special Section
(/isis/citation/CBB259713220/)
Article
Haiying Hou;
Nakamura, Ellen Gardner;
(2023)
“Can Respectable People Also Be Infected with Gonorrhea?”:
(/isis/citation/CBB759733904/)
Article
Victoria Kuttainen;
Susann Liebich;
(March 2017)
Worldly Tastes: Mobility and the Geographical Imaginaries of Interwar Australian Magazines
(/isis/citation/CBB509024327/)
Article
Kessel, Nils;
(2013)
“Doriden von Ciba: Sleeping Pills, Pharmaceutical Marketing, and Thalidomide, 1955--1963
(/isis/citation/CBB001320754/)
Article
Jean-Paul Gaudillière;
Lucie Gerber;
(2016)
Marketing Masked Depression: Physicians, Pharmaceutical Firms, and the Redefinition of Mood Disorders in the 1960s and 1970s
(/isis/citation/CBB665653849/)
Article
Eric J. Schruers;
(2002)
John Willard Raught, Corwin Knapp Linson, and Stephen Crane: Picturing the Pennsylvania Coal Industry in Word and Image
(/isis/citation/CBB856966385/)
Article
Elizabeth McHenry;
(2021)
“Out of the business once established could grow various enterprises”: W. E. B. Du Bois and the Ed. L. Simon & Co. Printers
(/isis/citation/CBB533762715/)
Article
Williams, Rosalind H.;
McFarland, Charles W.;
(2011)
Once More to the Mountain
(/isis/citation/CBB001230733/)
Article
Watkins, Elizabeth Siegel;
(2010)
From Breakthrough to Bust: The Brief Life of Norplant, the Contraceptive Implant
(/isis/citation/CBB001231837/)
Article
Hüntelmann, Axel C.;
(2013)
A Different Mode of Marketing? The Importance of Scientific Articles in the Marketing Process of Salvarsan
(/isis/citation/CBB001320752/)
Article
Benedikt Meyer;
(June 2017)
The rise and fall of Swissair, 1931–2002
(/isis/citation/CBB224231757/)
Chapter
Benninghoff, Martin;
Braun, Dietmar;
(2010)
Research Funding, Authority Relations, and Scientific Production in Switzerland
(/isis/citation/CBB001420857/)
Book
Frank W. Stahnisch;
(2020)
A New Field in Mind: A History of Interdisciplinarity in the Early Brain Sciences
(/isis/citation/CBB376085655/)
Book
Mariella Mehr;
Emmanuel Betta;
(2020)
Uomini e topi: Eugenetica in democrazia
(/isis/citation/CBB461373324/)
Book
Wyss-Wanner, Maja;
(2000)
Ein Leben für Kinder: Leben und Werk von Marie Meierhofer, 1909--1998
(/isis/citation/CBB000502964/)
Be the first to comment!