Article ID: CBB776078613

Avant-gardes et expérimentations des formes dans les revues pharmaceutiques suisses: le cas Sandorama (1962–1965) [Avant-garde and experimentation of forms in Swiss pharmaceutical magazines: the case of Sandorama (1962-1965)] (2020)

unapi

This article reports on formal experimentation (literary, graphic and cinematographic) in Swiss pharmaceutical journals in the 1960s based on a case study: the Sandorama journal of Laboratoires Sandoz. It looks at the relationship between arts, medicine and commerce, showing that the public trust of the doctors who read the journal is built up through forms. The inventiveness of the latter is part of the more global process of a reorganization of pharmaceutical marketing after the Second World War, due in particular to the arrival of psychotropic drugs on the market.

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Citation URI
https://data.isiscb.org/isis/citation/CBB776078613/

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Authors & Contributors
Liebich, Susann
Kuttainen, Victoria
Betta, Emmanuel
Gerber, Lucie
Galletly, Sarah
Mariella Mehr
Concepts
Pharmaceutical industry
Magazines
Psychiatry
Ocean travel
Mobility
Travel
Time Periods
20th century
20th century, late
19th century
20th century, early
Places
Switzerland
Germany
Australia
Pacific Ocean
United States
Basel (Switzerland)
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