Scott, Peter (Author)
Oxford University Press
Physical Details: xx+367; illustrations, figures, tables, bibliography, notes, index
Language: English
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets. (Worldcat)
...MoreReview Michael John Law (Summer 2018) Review of "The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain". Business History Review (pp. 373-375).
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