Article ID: CBB750469989

Knowledge Making and Corporate Environmentalism from the Perspective of the Egg Tray (2019)


In the 1990s, there was a change in capitalist thinking on environmental issues in many global settings, which materialised in what has been termed corporate environmentalism. Beginning with a history of the moulded fibre egg tray and one of its primary manufacturers, this is a case study of how corporate environmentalism came about and was enacted as a confluence of corporate priorities, environmental concerns, production processes, materials, and the development of new measuring tools. Unlike the many environmental history studies that emphasise the role of NGOs and policy developments, this study begins in the business world. More specifically, it is based in the making of environmental knowledge in the form of life cycle assessments and environmental accounts and in the environmental reframing of materials like moulded pulp and plastic. In this way it is the story of how it became reasonable for a manufacturer of egg trays to choose the slogan, ‘Choose Fibre. Save Nature’.

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Authors & Contributors
König, Ariane
Hentschel, Klaus
Erickson, Paul A.
Kaloustian, David
Eisler, Matthew Nicholas
Williams, Amrys O.
Minerva: A Review of Science, Learning and Policy
Journal of Food Science
NTM: Zeitschrift für Geschichte der Naturwissenschaften, Technik und Medizin
Science as Culture
Humanities and Technology Review
Technology and Culture
Oxford University Press
Massachusetts Institute of Technology, MIT
Columbia University Press
University of Pennsylvania
Cornell University Press
Technology and culture
Food science; food technology
Environmental history
Science and politics
Carson, Rachel Louise
United States
European Union
Oregon (U.S.)
20th century, late
21st century
20th century
20th century, early
United States. Department of Energy
Smithsonian Institution
United Nations
World Bank

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