Article ID: CBB685261681

Das Ende eines Automobil-Konzerns – der Borgward-Konkurs und die Bremer Politik (The end of an automobile company – Borgward’s bankruptcy and Bremen politics.) (2020)

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The collapse of the Borgward company in early 1961 was not only a shocking moment for Bremen, but for the entire German automobile industry. The circumstances of the largest bankruptcy of a German company at the time have repeatedly been subject to debate, especially concerning suspicions and accusations about who was to blame. Those responsible in Bremen politics at the time have especially been the focus of attention and criticism since then. The following study aims to show that grave mistakes within the management of Borgward, such as wrong choices concerning corporate strategy, excessive production- and sales-costs and an antiquated style of leadership, were responsible for the bankruptcy, not Bremen’s politicians. This highlights that a scientifically ambitious historical revision of the Borgward-bankruptcy needs to review new aspects of the story rather than following the approach of previous studies in order to not fall victim to conspiracy theories or ill-founded suspicions.

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https://data.isiscb.org/isis/citation/CBB685261681/

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Authors & Contributors
Karl Gratzer
Albrecht, Peter
Haigh, Thomas David
Hannah, Leslie
Lamoreaux, Naomi R.
Sokoloff, Kenneth Lee
Journals
Zeitschrift für Unternehmensgeschichte
Business History Review
French History
Management Communication Quarterly
Railroad History
The Journal of Transport History
Publishers
University of Pennsylvania
Routledge
Cornell University
MIT Press
University of Toronto Press
Wallstein Verlag
Concepts
Business history
Business and commerce
Management techniques
Bankruptcy
Shipyards
Automobile industry
People
Zhang Jian
Time Periods
20th century
19th century
18th century
20th century, early
21st century
Places
Germany
United States
Japan
Sweden
China
France
Institutions
General Electric
International Business Machines Corporation
Western Electric
Siemag Feinmechanische Werke
Thyssen-Bornemisza-Gruppe
Penn Central Transportation Company
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