Book ID: CBB681444449

Storia culturale del made in Italy; (The cultural history of "Made in Italy") (2019)


Belfanti, Carlo Marco (Author)

Il Mulino

Publication Date: 2019
Physical Details: 258
Language: Italian

Alto artigianato, tradizione di eccellenza, senso del bello: è questo in sintesi ciò che si intende per Made in Italy. Realtà o mito, questa immagine ha una storia, ed è quella raccontata nel libro, che prende le mosse dalla straordinaria fioritura artistica del 14-1500, per raccontare come nel 16-1700 i viaggiatori stranieri che visitano l’Italia riconoscano in essa la patria dell’arte. Nell’Ottocento gli storici danno forma a un’idea di Rinascimento che si diffonderà soprattutto in America, alimentando un forte collezionismo di oggetti e opere d’arte italiane. Nel secondo dopoguerra la nascente industria della moda italiana, alla ricerca di un suo spazio nel mercato dominato dalla haute couture francese, si ricollegherà con successo al mito dell’eccellenza rinascimentale, sinonimo di prestigio e di sapienza artistico-artigianale. (High craftsmanship, tradition of excellence, a sense of beauty: this is in a nutshell what is meant by Made in Italy. Reality or myth, this image has a history, and it is the one told in the book, which takes its starting point from the extraordinary artistic flowering of the 14-1500s, to tell how in the 16-1700s foreign travelers visiting Italy recognized it as the home of art. In the nineteenth century, historians shape an idea of the Renaissance that will spread especially in America, fueling strong collecting of Italian objects and works of art. After World War II, the nascent Italian fashion industry, looking for its own space in the market dominated by French haute couture, will successfully reconnect with the myth of Renaissance excellence, synonymous with prestige and artistic craftsmanship.) (Amazon)

Reviewed By

Review Mattia Bertocco (April 2022) Review of "Storia culturale del made in Italy; (The cultural history of "Made in Italy")". Technology and Culture (pp. 537-538). unapi

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Social Studies of Science
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