Book ID: CBB681444449

Storia culturale del made in Italy; (The cultural history of "Made in Italy") (2019)

unapi

Belfanti, Carlo Marco (Author)


Il Mulino


Publication Date: 2019
Physical Details: 258
Language: Italian

Alto artigianato, tradizione di eccellenza, senso del bello: è questo in sintesi ciò che si intende per Made in Italy. Realtà o mito, questa immagine ha una storia, ed è quella raccontata nel libro, che prende le mosse dalla straordinaria fioritura artistica del 14-1500, per raccontare come nel 16-1700 i viaggiatori stranieri che visitano l’Italia riconoscano in essa la patria dell’arte. Nell’Ottocento gli storici danno forma a un’idea di Rinascimento che si diffonderà soprattutto in America, alimentando un forte collezionismo di oggetti e opere d’arte italiane. Nel secondo dopoguerra la nascente industria della moda italiana, alla ricerca di un suo spazio nel mercato dominato dalla haute couture francese, si ricollegherà con successo al mito dell’eccellenza rinascimentale, sinonimo di prestigio e di sapienza artistico-artigianale. (High craftsmanship, tradition of excellence, a sense of beauty: this is in a nutshell what is meant by Made in Italy. Reality or myth, this image has a history, and it is the one told in the book, which takes its starting point from the extraordinary artistic flowering of the 14-1500s, to tell how in the 16-1700s foreign travelers visiting Italy recognized it as the home of art. In the nineteenth century, historians shape an idea of the Renaissance that will spread especially in America, fueling strong collecting of Italian objects and works of art. After World War II, the nascent Italian fashion industry, looking for its own space in the market dominated by French haute couture, will successfully reconnect with the myth of Renaissance excellence, synonymous with prestige and artistic craftsmanship.) (Amazon)

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Reviewed By

Review Mattia Bertocco (April 2022) Review of "Storia culturale del made in Italy; (The cultural history of "Made in Italy")". Technology and Culture (pp. 537-538). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB681444449/

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Authors & Contributors
Delphine Dion
Richard T. Lindholm
Barton, Jenifer
Benjamin Berghaus
Franceschi, Franco
Annamma Joy
Journals
Social Studies of Science
Economic History Review
Business History Review
Zeitschrift für Unternehmensgeschichte
Technology and Culture
Studies in History and Philosophy of Science
Publishers
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Edward Elgar Publishing
Louisiana State University Press
Anthem Press
Concepts
Business history
Branding (Marketing)
Luxury goods industry
Economic history
Manufacturing
Craftsmanship
People
Aristotle
Time Periods
20th century
21st century
19th century
18th century
17th century
Renaissance
Places
Italy
United States
Southern states (U.S.)
Greece
Germany
Europe
Institutions
General Motors Corporation
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