Article ID: CBB634924349

Africanization in British Multinationals in Ghana and Nigeria, 1945–1970 (Winter 2018)

unapi

Multinationals experienced significant legitimacy challenges in less-developed countries between 1945 and 1970. Corporate responses to these challenges cover three distinct periods. Unsuccessful postwar attempts focusing on colonial welfare concerns were followed by pragmatic endeavors intended to repair corporate reputations by Africanizing senior management. By the 1960s, this had become a common approach to legitimization. The challenges of Africanizing ethnocentric multinationals led to organizational changes: internationally diversified multinationals were better able to decentralize subsidiary management, while the late 1960s saw regionally focused multinationals absorbed by more diversified multinationals. Organizational survival was directly linked to legitimacy advantages derived from Africanization.

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Authors & Contributors
Osseo-Asare, Abena Dove Agyepoma
Hart, Jennifer
Beemen, Olivier van
Stadler, Christian
Whittington, Richard
Donzé, Pierre-Yves
Concepts
Business history
International Business corporations
Great Britain, colonies
Colonialism
Banks and banking
Corporations
Time Periods
20th century
21st century
19th century
Qing dynasty (China, 1644-1912)
20th century, late
18th century
Places
Africa
Ghana
Nigeria
Great Britain
Netherlands
Europe
Institutions
Ghana Atomic Energy Commission
W.H. Smith and Son
Marconi Española
Heineken’s Bierbrouwerij Maatschappij
Nestlé (Firm)
East India Company (English)
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