Multinationals experienced significant legitimacy challenges in less-developed countries between 1945 and 1970. Corporate responses to these challenges cover three distinct periods. Unsuccessful postwar attempts focusing on colonial welfare concerns were followed by pragmatic endeavors intended to repair corporate reputations by Africanizing senior management. By the 1960s, this had become a common approach to legitimization. The challenges of Africanizing ethnocentric multinationals led to organizational changes: internationally diversified multinationals were better able to decentralize subsidiary management, while the late 1960s saw regionally focused multinationals absorbed by more diversified multinationals. Organizational survival was directly linked to legitimacy advantages derived from Africanization.
...More
Book
Olivier van Beemen;
(2019)
Heineken in Africa: A Multinational Unleashed
(/isis/citation/CBB312601062/)
Book
Philippe Marguerat;
(2015)
Banques et grande industrie: France, Grande-Bretagne, Allemagne (1880–1930) [Banks and big industry: France, Britain, Germany (1880–1930)]
(/isis/citation/CBB394273110/)
Article
Michael Mayer;
Julia Hautz;
Christian Stadler;
Richard Whittington;
(Summer 2017)
Diversification and Internationalization in the European Single Market: The British Exception
(/isis/citation/CBB056885812/)
Article
Àngel Calvo Calvo;
(2019)
Tecnología y Empresa en la Industria Española de la Electrónica, las Telecomunicaciones y la Defensa: Marconi Española [Technology and Enterprise in the Spanish Industry of Electronics, Telecommunications, and Defense: Marconi Española]
(/isis/citation/CBB614392180/)
Book
Jonathan A. Grant;
(2018)
Between Depression and Disarmament: The International Armaments Business, 1919–1939
(/isis/citation/CBB318135432/)
Article
Pierre-Yves Donzé;
(Summer 2020)
The Advantage of Being Swiss: Nestlé and Political Risk in Asia during the Early Cold War, 1945–1970
(/isis/citation/CBB329204994/)
Article
Thomas R. Buckley;
(Winter 2020)
Multinational Companies and the Cultural Industries: W.H. Smith in Canada, 1950–1989
(/isis/citation/CBB711456057/)
Book
William Dalrymple;
Olivia Fraser;
(2019)
The Anarchy: The Relentless Rise of the East India Company
(/isis/citation/CBB426972405/)
Article
Ghassan Moazzin;
(Autumn 2020)
Investing in the New Republic: Multinational Banks, Political Risk, and the Chinese Revolution of 1911
(/isis/citation/CBB397252744/)
Article
Mariusz Lukasiewicz;
(2022)
Finance, Investment and Decolonisation in Nigeria: Early market formation and participation on the Lagos Stock Exchange, 1957–1967
(/isis/citation/CBB290415553/)
Article
Aderinto, Saheed;
(2012)
Dangerous Aphrodisiac, Restless Sexuality: Venereal Disease, Biomedicine, and Protectionism in Colonial Lagos, Nigeria
(/isis/citation/CBB001200590/)
Book
Paul Wenzel Geissler;
Guillaume Lachenal;
John Manton;
Noémi Tousignant;
(2017)
Traces of the Future: An Archaeology of Medical Science in Africa
(/isis/citation/CBB019390551/)
Thesis
Osseo-Asare, Abena Dove Agyepoma;
(2005)
Bitter Roots: African Science and the Search for Healing Plants in Ghana,1885--2005
(/isis/citation/CBB001561890/)
Article
Jennifer Hart;
(2015)
Automobility, Technopolitics, and African Histories of Technology-in-Use in Twentieth Century Ghana
(/isis/citation/CBB009292177/)
Book
Abena Dove Osseo-Asare;
(2019)
Atomic Junction: Nuclear Power in Africa after Independence
(/isis/citation/CBB410531058/)
Article
Shannon Stunden Bower;
(2019)
Irrigation Infrastructure, Technocratic Faith, and Irregularities of Vision: Canada's Prairie Farm Rehabilitation Administration in Ghana, 1965–1970
(/isis/citation/CBB789969418/)
Article
Jennifer Hart;
(2020)
Of Pirate Drivers and Honking Horns: Mobility, Authority, and Urban Planning in Late-Colonial Accra
(/isis/citation/CBB778627827/)
Book
Bekeh Utietiang Ukelina;
(2017)
The Second Colonial Occupation: Development Planning, Agriculture, and the Legacies of British Rule in Nigeria
(/isis/citation/CBB504212411/)
Book
Owen, Geoffrey;
(2010)
The Rise and Fall of Great Companies: Courtaulds and the Reshaping of the Man-Made Fibres Industry
(/isis/citation/CBB001202002/)
Article
Christopher L. Colvin;
(Winter 2018)
Organizational Determinants of Bank Resilience: Explaining the Performance of SME Banks in the Dutch Financial Crisis of the 1920s
(/isis/citation/CBB981661523/)
Be the first to comment!