Book ID: CBB615198972

Not Quite a Cancer Vaccine: Selling HPV and Cervical Cancer (2018)

unapi

Gottlieb, Samantha D. (Author)


Rutgers University Press


Publication Date: 2018
Physical Details: 224
Language: English

In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil—developed against the most common sexually-transmitted infection, human papillomavirus (HPV)—was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates—about adolescent sexuality and pediatric vaccinations more generally. Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.

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Reviewed By

Review Lundy Braun (2019) Review of "Not Quite a Cancer Vaccine: Selling HPV and Cervical Cancer". Bulletin of the History of Medicine (pp. 296-297). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB615198972/

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Authors & Contributors
Teixeira, Luiz Antonio da Silva
Eraso, Yolanda
Djordjevic, Darja
Natalie Brooke Aviles
Löwy, Ilana
Charles, Nicole
Concepts
Cancer; tumors
Medicine
Women's diseases
Disease and diseases
Papillomaviruses; HPV
Public health
Time Periods
20th century
21st century
20th century, late
19th century
18th century
Places
Brazil
Rwanda
Barbados
Argentina
Colombia
United States
Institutions
National Cancer Institute (U.S.)
Imperial Chemical Industries
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