Book ID: CBB599001222

Middle Class Union: Organizing the "consuming public" in Post-World War I America (2017)

unapi

Robbins, Mark W. (Author)


University of Michigan Press


Publication Date: 2017
Physical Details: viii + 219 pp., illustrations, tables, appendix, notes, index
Language: English

Middle Class Union" argues that the period following World War I was a pivotal moment in the development of middle-class consumer politics in the 20th century. At this time, middle-class Americans politically mobilized to define for society what was fair in the growing consumer marketplace. They projected themselves as guardians of the producerist values of hard work, honesty, and thrift, and called for greater adherence to them among the working and elite classes. In this era and in later periods, they flexed their muscles as consumers, and claimed to defend the values of the nation. Combining social history with interdisciplinary approaches to the study of consumption and symbolic space, Middle Class Union illustrates how acts of consumption, representations of the middle class in literary, journalistic, and artistic discourses, and ground-level organizing combined to enable white-collar activists to establish themselves as both the middle class and the backbone of the nation. This book contributes to labor history by examining the nexus of class and consumption to show how many white-collar workers drew on their consumer identity to express an anti-labor politics, later facilitating the struggles of unions throughout the post-World War I years. It also contributes to political history by emphasizing how these middle-class activists laid important groundwork for both 1920s business conservatism and New Deal liberalism. They exerted their political influence well before the post-World War II period, when a self-interested and powerful middle-class consumer identity is more widely acknowledged to have taken hold. (Worldcat)

...More
Reviewed By

Review Jennifer Scanlon (Fall 2017) Review of "Middle Class Union: Organizing the "consuming public" in Post-World War I America". Business History Review (pp. 613-616). unapi

Citation URI
http://data.isiscb.org/isis/citation/CBB599001222/

Similar Citations

Book James P. Woodard; (2020)
Brazil's revolution in commerce: creating consumer capitalism in the American century (/isis/citation/CBB822816877/) unapi

Book Robert D. Lewis; (2020)
Chicago's industrial decline: the failure of redevelopment, 1920-1975 (/isis/citation/CBB226552378/) unapi

Book William L. Silber; (2019)
The Story of Silver: How the White Metal Shaped America and the Modern World (/isis/citation/CBB384979306/) unapi

Book Christopher Kobrak; Joe Martin; (2018)
From Wall Street to Bay Street: The Origins and Evolution of American and Canadian Finance (/isis/citation/CBB898988875/) unapi

Book Karl Gerth; (2020)
Unending Capitalism: How Consumerism Negated China's Communist Revolution (/isis/citation/CBB764762150/) unapi

Book Wendy A. Woloson; (2020)
Crap: a history of cheap stuff in America (/isis/citation/CBB156509264/) unapi

Book Joanna Cohen; (2017)
Luxurious Citizens: The Politics of Consumption in Nineteenth-Century America (/isis/citation/CBB622182800/) unapi

Book Jane T. Merritt; (2017)
The Trouble with Tea: The Politics of Consumption in the Eighteenth- Century Global Economy (/isis/citation/CBB065545464/) unapi

Book Carl A. Zimring; (2017)
Aluminum Upcycled: Sustainable Design in Historical Perspective (/isis/citation/CBB847178047/) unapi

Book S.A. George; (2013)
Gendering science fiction films: Invaders from the suburbs (/isis/citation/CBB514146210/) unapi

Book Paul Webb Rhode; Gallman, Robert E.; (2019)
Capital in the nineteenth century (/isis/citation/CBB025610513/) unapi

Book Lawrence B. Glickman; (2019)
Free Enterprise: An American History (/isis/citation/CBB747492932/) unapi

Book Robert Fitzgerald; (2015)
The Rise of the Global Company: Multinationals and the Making of the Modern World (/isis/citation/CBB118753532/) unapi

Book Fahad Ahmad Bishara; (2017)
A Sea of Debt: Law and Economic Life in the Western Indian Ocean, 1780–1950 (/isis/citation/CBB581190849/) unapi

Book Medha M. Kudaisya; (2018)
Tryst with Prosperity: Indian Business and the Bombay Plan of 1944 (/isis/citation/CBB719824819/) unapi

Book Jan L. Logemann; (2019)
Engineered to Sell: European Émigrés and the Making of Consumer Capitalism (/isis/citation/CBB613870758/) unapi

Book Kenneth Amaeshi; Adun Okupe; Uwafiokun Idemudia; (2018)
Africapitalism: Rethinking the Role of Business in Africa (/isis/citation/CBB578256998/) unapi

Authors & Contributors
Rhode, Paul Webb
Gallman, Robert E.
Merritt, Jane T.
Fitzgerald, Robert
Patton, Elizabeth
Woloson, Wendy A.
Journals
Technology and Culture
Publishers
Cambridge University Press
The University of Chicago Press
The Johns Hopkins University Press
Cornell University Press
Princeton University Press
Palgrave Macmillan
Concepts
Business history
Economic history
Consumption (Economics)
Capitalism
Consumers
Middle class
Time Periods
20th century
19th century
21st century
18th century
Places
United States
Chicago (Illinois, U.S.)
Great Britain--Colonies--America
Great Britain
Africa
Indian Ocean
Comments

Be the first to comment!

{{ comment.created_by.username }} on {{ comment.created_on | date:'medium' }}

Log in or register to comment