Book ID: CBB577723132

The Commerce of Vision: Optical Culture and Perception in Antebellum America (2018)

unapi

Brownlee, Peter John (Author)


University of Pennsylvania Press


Publication Date: 2018
Physical Details: 264
Language: English

When Ralph Waldo Emerson wrote in 1837 that "Our Age is Ocular," he offered a succinct assessment of antebellum America's cultural, commercial, and physiological preoccupation with sight. In the early nineteenth century, the American city's visual culture was manifest in pamphlets, newspapers, painting exhibitions, and spectacular entertainments; businesses promoted their wares to consumers on the move with broadsides, posters, and signboards; and advances in ophthalmological sciences linked the mechanics of vision to the physiological functions of the human body. Within this crowded visual field, sight circulated as a metaphor, as a physiological process, and as a commercial commodity. Out of the intersection of these various discourses and practices emerged an entirely new understanding of vision.The Commerce of Vision integrates cultural history, art history, and material culture studies to explore how vision was understood and experienced in the first half of the nineteenth century. Peter John Brownlee examines a wide selection of objects and practices that demonstrate the contemporary preoccupation with ocular culture and accurate vision: from the birth of ophthalmic surgery to the business of opticians, from the typography used by urban sign painters and job printers to the explosion of daguerreotypes and other visual forms, and from the novels of Edgar Allan Poe and Herman Melville to the genre paintings of Richard Caton Woodville and Francis Edmonds. In response to this expanding visual culture, antebellum Americans cultivated new perceptual practices, habits, and aptitudes. At the same time, however, new visual experiences became quickly integrated with the machinery of commodity production and highlighted the physical shortcomings of sight, as well as nascent ethical shortcomings of a surface-based culture. Through its theoretically acute and extensively researched analysis, The Commerce of Vision synthesizes the broad culturing of vision in antebellum America.

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Reviewed By

Review Justin T. Clark (2020) Review of "The Commerce of Vision: Optical Culture and Perception in Antebellum America". American Historical Review (pp. 230-231). unapi

Review Martin L. Johnson (2020) Review of "The Commerce of Vision: Optical Culture and Perception in Antebellum America". Business History Review (pp. 274-276). unapi

Review Julia Skelly (2019) Review of "The Commerce of Vision: Optical Culture and Perception in Antebellum America". Social History of Medicine (pp. 876-878). unapi

Review David Weimer (2020) Review of "The Commerce of Vision: Optical Culture and Perception in Antebellum America". Bulletin of the History of Medicine (pp. 147-148). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB577723132/

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Authors & Contributors
Doria, Corinne
Feldman, Hannah
Alexis L. Boylan
Talia Bess Shabtay
A. Joan Saab
Ross, Andrew B.
Journals
Medicina Historica
Physics in Perspective
Isis: International Review Devoted to the History of Science and Its Cultural Influences
História, Ciências, Saúde---Manguinhos
Canadian Bulletin of Medical History/Bulletin Canadienne d'Histoire de la Medecine
Publishers
University of California Press
University of Nevada, Reno
Northwestern University
George Washington University
University of Pittsburgh Press
University of Chicago Press
Concepts
Visual perception
Visual representation; visual communication
Senses and sensation; perception
Popular culture
Vision
Technology and culture
People
Rood‏, Ogden Nicholas
Scheiner, Christoph
Peirce, Charles Sanders
Kepler, Johannes
Helmholtz, Hermann Ludwig Ferdinand von
Franklin, Christine Ladd
Time Periods
19th century
20th century
20th century, early
Modern
21st century
18th century
Places
United States
Germany
Brazil
Institutions
IMAX Filmed Entertainment
Jesuits (Society of Jesus)
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