Article ID: CBB570355745

From Achievement to Power: David C. Mcclelland, Mcber & Company, and the Business of the Thematic Apperception Test (tat), 1962–1985 (2020)

unapi

During the 1960s, Harvard psychologist David McClelland focused his research and business endeavors on increasing the need for achievement in small businesspeople, with the goal of fostering economic success in the developing world. However, by the early 1970s, McClelland would focus almost entirely on developing executives’ need for power in the United States. In this paper, I argue that underlying this shift was McClelland's dedication to the project of behavioral engineering and a newfound belief that training individuals in the responsible exercise of leadership and managerial power had become the most effective path to achieving his liberal political aims.

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Authors & Contributors
Yates, JoAnne
Lukas Held
Lussier, Kira
Pärl, Ülle
Kit Hughes
Matteo Rizzo
Concepts
Business and commerce
Science and politics
Management techniques
Labor and laborers
Liberalism
Economic development
Time Periods
20th century, late
20th century
21st century
20th century, early
19th century
Places
United States
Sweden
Shenzhen (China)
Dar Es Salaam
Nicaragua
Los Angeles (California)
Institutions
华大基因 (Beijing Institute of Genomics)
Western Electric
Du Pont Company
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