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Article ID: CBB569340330

Search engine imaginary: Visions and values in the co-production of search technology and Europe (April 2017)

Mager, Astrid (Author)

Social Studies of Science
Volume: 47
Issue: 2
Pages: 240-262

DOI: 10.1177/0306312716671433

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Imaginaries Search engines National identity Privacy Data collection; methods Sociotechnical systems Technoscience; science and technology studies Europe Google

This article discusses the co-production of search technology and a European identity in the context of the EU data protection reform. The negotiations of the EU data protection legislation ran from 2012 until 2015 and resulted in a unified data protection legislation directly binding for all European member states. I employ a discourse analysis to examine EU policy documents and Austrian media materials related to the reform process. Using the concept ‘sociotechnical imaginary’, I show how a European imaginary of search engines is forming in the EU policy domain, how a European identity is constructed in the envisioned politics of control, and how national specificities contribute to the making and unmaking of a European identity. I discuss the roles that national technopolitical identities play in shaping both search technology and Europe, taking as an example Austria, a small country with a long history in data protection and a tradition of restrained technology politics.

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