Article
ID: CBB566958394

Do Organizational Interests Interfere with Public Communication of Science? An Explorative Study of Public Relations of Scientific Organizations in Taiwan (December 2019)

unapi
Scientists Societies; institutions; academies Communication of scientific ideas Universities and colleges Public relations 21st century Taiwan

The relevance of public relations (PR) efforts of scientific organizations for public communication of science is increasingly recognized. PR departments are not mere mediators between scientists and journalists but represent the stakeholder interests of their organizations in the public sphere and are communicative actors themselves. Previous Taiwanese studies focused on university PR in the educational context, whereas the potential function in the communication of research and scientific knowledge received less attention. This study explores how PR departments of academic organizations in Taiwan view their role in the public communication of science. Insights from eleven semistructured interviews with PR officers suggest that public relations departments of academic organizations in Taiwan only half-heartedly contribute to the communication of science. Another interesting finding is that even in the era of social media science, PR still relies heavily on journalism, which in Taiwan lacks professionalism in the communication of science. We suggest a more active role of academic organizations in the public communication of science, pursuing not only marketing or self-presentation goals, but also assuming genuine responsibility for public information about research and scientific knowledge.

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Authors & Contributors
Harsh, Matthew
Kimura, Aya Hirata
Hsiao-Chun Wu
Sarah Blacker
Siyi Chen
Davies, Linda
Journals
Social Studies of Science
East Asian Science, Technology and Society: An International Journal
Studium: Tijdschrift voor Wetenschaps- en Universiteitgeschiedenis
Science, Technology and Human Values
Science as Culture
Science and Education
Publishers
The College of William and Mary
College Publications
Concepts
Scientists
Universities and colleges
Societies; institutions; academies
Communication of scientific ideas
Science and society
Public understanding of science
People
Kerr, Roy Patrick
Gruber, Gabriel
Frischlin, Nicodemus
Time Periods
21st century
20th century, late
20th century
19th century
18th century
17th century
Places
United States
Great Britain
West Virginia (U.S.)
Uganda
Kenya
Netherlands
Institutions
Annales school
National Radio Astronomy Observatory (U.S.)
United States. National Aeronautics and Space Administration
Universität Graz
Du Pont Company
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