Jones, Geoffrey (Author)
Oxford University Press
Physical Details: xi+442; figures, table, notes, bibliography, index
Language: English
Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others. (Worldcat)
...MoreReview Hugh Gorman (Spring 2018) Review of "Profits and Sustainability: A History of Green Entrepreneurship". Business History Review (pp. 173-175).
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