Article
ID: CBB491629359

I cosmetici in farmacia all’inizio del Novecento (2021)

unapi
Cosmetics; ointments; medical Pharmaceutical industry Cosmetics; perfumes Advertising Pharmacy 20th century, early Italy

​The formula of the Hippocratic ointment based on oil and wax was the first cosmetic prepared by the apothecaries for the care and embellishment of the skin. In the course of time many authors endeavored to study suitable means to satisfy the desire for seduction of ladies and knights, but it is necessary to wait until the seventeenth century to see inserted in an official Pharmacopoeia the Antidotario Mediolanense, a chapter of one hundred pages with the best formulas to prepare lotions, creams, perfumes and lipsticks, opening the world of luxury to the apothecaries. A significant increase in the field took place in the nineteenth century, with the arrival of new excipients and synthetic essences. The Parisian chemist R. Cerbelaud will be very successful with a manual of over 600 pages that brings to the chemists’ knowledge the materials and methods by which the first firms of the field worked. Although only the simplest preparations were imitated, the initiative of the best pharmacies was widely rewarded thanks to the best prices they could make for the most famous foreign companies.

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Authors & Contributors
Bovone, Giulia
Herzberg, David
Cipriani, Giovanni
Bonnemain, Bruno
Macchio, Marina
Peroni, Adalberto
Journals
Atti e Memorie, Rivista di Storia della Farmacia
Revue d'Histoire de la Pharmacie
Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences
Social History of Medicine
Pharmacy in History
Indian Journal of History of Science
Publishers
University of Minnesota
Concepts
Pharmacy
Pharmaceutical industry
Advertising
Cosmetics; ointments; medical
Medicine and society
Marketing techniques
People
Johann Bartholomaeus Trommsdorff
Arturo Nannizzi
Time Periods
20th century, early
19th century
20th century
20th century, late
Renaissance
16th century
Places
Italy
United States
Great Britain
France
India
Institutions
Walgreens Boots Alliance (WBA)
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