Article ID: CBB490540013

Eve at the Steering Wheel: Female Representations in Greek Motoring Magazines from the 1950s to the 1980s (2020)

unapi

The massive production and consumption of automobiles have made Car Culture a universal culture. At the same time, the growing number of female drivers has connected automobility with what appears to be women’s emancipation in the public discourse. However, this article argues that Car Culture has masculine connotations, even in a period when the automobiles’ use by women drivers was taken for granted. In doing so, it examines the representations of women in Greek motoring magazines from the 1950s to the 1970s. The analysis of these magazines contributes to the understanding of how gender roles were reconstructed in relation to the automobiles’ use within the context of postwar consumption culture.

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Authors & Contributors
Randell, Richard W.
Robert Braun
Berger, Michael L.
Clarsena, Georgine
Gunn, Simon
Harris, Neil
Journals
Transfers
The Journal of Transport History
Configurations: A Journal of Literature, Science, and Technology
Contemporary European History
International Journal of Women's Studies
Publishers
University of Chicago
Bloomsbury Academic
Johns Hopkins University Press
Rowman & Littlefield
The MIT Press
University of Chicago Press
Concepts
Automobiles
Automobility
Land transportation
Technology and society
Women and technology
Masculinity
People
Gaba, Lester
Time Periods
20th century
20th century, early
20th century, late
21st century
19th century
Modern
Places
United States
Great Britain
Berlin (Germany)
Germany
Greece
Japan
Institutions
Nissan Motor Company Ltd.
Victoria and Albert Museum
Volvo Car Corporation
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