Article ID: CBB490540013

Eve at the Steering Wheel: Female Representations in Greek Motoring Magazines from the 1950s to the 1980s (2020)

unapi

The massive production and consumption of automobiles have made Car Culture a universal culture. At the same time, the growing number of female drivers has connected automobility with what appears to be women’s emancipation in the public discourse. However, this article argues that Car Culture has masculine connotations, even in a period when the automobiles’ use by women drivers was taken for granted. In doing so, it examines the representations of women in Greek motoring magazines from the 1950s to the 1970s. The analysis of these magazines contributes to the understanding of how gender roles were reconstructed in relation to the automobiles’ use within the context of postwar consumption culture.

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Citation URI
https://data.isiscb.org/isis/citation/CBB490540013/

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Authors & Contributors
Chris Lezotte
Balkmar, Dag
Susan C. Townsend
Christoph Bernhardt
Redshaw, Sarah
Parkin, Katherine J.
Concepts
Automobiles
Automobility
Land transportation
Mobility
Consumers and consumerism
Autonomous vehicles
Time Periods
20th century
20th century, early
20th century, late
18th century
Places
United States
Germany
Berlin (Germany)
Great Britain
Nagoya (Japan)
Lyon (France)
Institutions
Volvo Car Corporation
Victoria and Albert Museum
Google
Nissan Motor Company Ltd.
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