Vaca, Daniel (Author)
Harvard University Press
Physical Details: 329
Language: English
Long before evangelical Christians became known as a powerful political constituency, evangelicals were a profitable consumer constituency. In Evangelicals Incorporated Daniel Vaca argues that evangelical Christianity became a prominent form of religious life in the twentieth-century United States through commercial activity. To tell this story, Vaca focuses especially on the evangelical book industry, which not only has produced some of the bestselling titles in American history but also has inspired the world's largest secular media conglomerates to pursue evangelical markets. Drawing on corporate archives, personal letters, interviews, and more, [this work] explains how for-profit evangelical publishers and booksellers grew from modest roots to one of the most lucrative corners of the international book trade. By exploring areas of commercialism such as branding, retailing, marketing, and finance, Vaca illustrates how commercial media companies have cultivated and capitalized upon the expansive idea of evangelicalism since the end of the nineteenth century. (Publisher)
...MoreReview Peter J. Wosh (Summer 2020) Review of "Evangelicals Incorporated: Books and the Business of Religion in America". Business History Review (pp. 442-445).
Similar Citations
Article
Sarah Lubelski;
(2022)
The Bentley Schema: Inside a Newly Industrialized Firm
(/isis/citation/CBB403135196/)
Book
Candida R. Moss;
Joel S. Baden;
(2017)
Bible Nation: The United States of Hobby Lobby
(/isis/citation/CBB632645861/)
Article
Jennifer Connor;
(2021)
An Author’s Delusion in Victorian Canada: Richard Maurice Bucke and Transnational Publishing of Popular Science
(/isis/citation/CBB126151710/)
Book
Darren E. Grem;
(2016)
The Blessings of Business: How Corporations Shaped Conservative Christianity
(/isis/citation/CBB531085905/)
Article
M. A. Taylor;
R. O’Connor;
L. K. Overstreet;
(2021)
Dating the Publication of Hugh Miller’s The Testimony of the Rocks (1857)
(/isis/citation/CBB051706372/)
Article
Vike Martina Plock;
(2022)
Virginia Woolf, Penguin Paperbacks, and Mass Publishing in Mid-Century Britain
(/isis/citation/CBB350373848/)
Article
Ian Maclean;
(2022)
Verlagshäuser, Buchmessen, Akademien, Zeitschriften : Die Dissemination englischer Medizin und Naturphilosophie in der zweiten Hälfte des 17. Jahrhunderts (Publishing houses, book fairs, academies, journals : the dissemination of English medicine and natural philosophy in the second half of the 17th century)
(/isis/citation/CBB668975910/)
Thesis
Santoro, Lily A.;
(2011)
The Science of God's Creation: Popular Science and Christianity in the Early Republic
(/isis/citation/CBB001567279/)
Book
Robinson, James;
(2011)
Divine Healing, the Formative Years, 1830--1890: Theological Roots in the Transatlantic World
(/isis/citation/CBB001213125/)
Article
Turner, Stephanie S.;
(2009)
Imagining a Cloned Messiah: Science, Religion, and Nationalism at the End of Time
(/isis/citation/CBB001032375/)
Book
Stuart Mathieson;
(2020)
Evangelicals and the Philosophy of Science: The Victoria Institute, 1865-1939
(/isis/citation/CBB676582188/)
Thesis
Tison, Richard Perry, II;
(2008)
Lords of Creation: American Scriptural Geology and the Lord Brothers' Assault on “Intellectual Atheism”
(/isis/citation/CBB001561388/)
Thesis
Rios, Christopher M.;
(2010)
Reclaiming Peace: Evangelical Scientists and Evolution after World War II
(/isis/citation/CBB001562780/)
Book
Corrina Laughlin;
(2021)
Redeem All: How Digital Life Is Changing Evangelical Culture
(/isis/citation/CBB828653011/)
Book
Frances FitzGerald;
(2017)
The Evangelicals: The Struggle to Shape America
(/isis/citation/CBB885061935/)
Article
Connor, Jennifer J.;
(2009)
Stalwart Giants: Medical Cosmopolitanism, Canadian Authorship, and American Publishers
(/isis/citation/CBB001032315/)
Article
Helena E. Wright;
(1986)
The Image Makers: The Role of the Graphic Arts in Industrialization
(/isis/citation/CBB357968327/)
Article
Meyer, Peter B.;
(2013)
The Airplane as an Open-Source Invention
(/isis/citation/CBB001320690/)
Article
John J. Garcia;
(2021)
Subscribing to Empire: The Global Expansion of American Subscription Publishing
(/isis/citation/CBB271652935/)
Book
Stepansky, Paul E;
(2009)
Psychoanalysis at the Margins
(/isis/citation/CBB001023266/)
Be the first to comment!