Book ID: CBB474634709

The Color Line and the Assembly Line: Managing Race in the Ford Empire (2018)

unapi

Elizabeth Esch (Author)


University of California Press


Publication Date: 2018
Physical Details: 280 pages
Language: English

The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company’s rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country’s distinct racial hierarchies in the 1920s and 1930s informed Ford’s often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features.

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Citation URI
https://data.isiscb.org/isis/citation/CBB474634709/

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Authors & Contributors
Pursell, Carroll W.
Link, Stefan
Hecht, Susanna B.
Yarnell, Damon A.
Vitiello, Domenic
Snow, Whitney Adrienne
Concepts
Mass production
Automobiles
Technology and race
Automobile industry
Industrialization
Technology
Time Periods
20th century, early
19th century
20th century
21st century
20th century, late
18th century
Places
United States
Europe
Philadelphia, PA
Gulf of Mexico
Michigan (U.S.)
Amazon River Region (South America)
Institutions
Ford Motor Company
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