Article ID: CBB464926710

From the Automobile to the Driven Subject? Discursive Assertions of Mobility Futures (March 2018)

unapi

The car has been identified as an element of modern identities, interwoven also with gender relations. The masculinity of the automobile subject draws on the steering and controlling of the car as a technological object. Thus, driverless cars potentially call into question the gendering of the automobile subject. With the aim to assess this potential degendering, in this article I analyze two very different visions of driverless automobility. The focus is placed on the imagined users, the sociospatial context, and its gendered dimensions. I then reflect on the status of the videos, elaborating on their impact on the future of (auto)mobility and their meaning for mobility research. Gendering of cars, then, is seen as an element of a deeper socioeconomic order and its inherent power relations. Thus, future genderings cannot be simply read off technological visions but will instead develop in unforeseeable social contestations.

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Authors & Contributors
Mager, Astrid
Mellström, Ulf
Mom, Gijs
Pursell, Carroll W.
Randell, Richard W.
Sheller, Mimi
Journals
Transfers
IEEE Technology and Society Magazine
Social Studies of Science
The Journal of Transport History
Publishers
Berghahn Books
Eigenverlag
MIT Press
Chiado Books
Concepts
Land transportation
Automobiles
Autonomous vehicles
Mobility
Masculinity
Technology and gender
Time Periods
21st century
20th century
20th century, early
20th century, late
Places
Great Britain
Iran
Vietnam
China
Europe
Portugal
Institutions
U.S., National Highway Traffic Safety Administration
Nissan Motor Company Ltd.
Google
Victoria and Albert Museum
Volvo Car Corporation
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