This chapter investigates relationships between the growth of consumer culture, the rise of a new kind of urban author, and the appearance of a new type of commercial publisher in the Deng Xiaoping-Jiang Zemin era. It uses fictional narratives as source material in order to gain insight into changing perceptions of print culture. The first section discusses the emergence of a new literature at the turn of the millennium. The second section focuses on three case studies of works by new authors - Wei Hui, Mian Mian, and Muzi Mei - to analyze how the print culture of the 1990s has promoted a new style of writing. The third section examines the structure of the new publishing industry. The final section identifies the new reading audiences of different print media.
...MoreBook Christopher A. Reed; Cynthia Brokaw (2010) From Woodblocks to the Internet: Chinese Publishing and Print Culture in Transition, Circa 1800 to 2008.
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