Article ID: CBB435092231

Can hype be a force for good?: Inviting unexpected engagement with science and technology futures (2020)

unapi

Hype, or simplified and sensationalised science, appears to be inescapable in science communication with examples extending from viral social media accounts and ‘breakthrough’-themed press releases, to the mediated claims of the celebrity scientist. In science communication, the negative effects of hype are familiar. The question is whether hype is always a distortion and a lie, or can it be redeemed? This essay reviews the contribution of hype to science, specifically in terms of encouraging reflexivity for science and technology. I present three perspectives on hype and invite further conversation on the role of hype in science communication.

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Authors & Contributors
Keller, Evelyn Fox
Kidd, Monica
Willard McCarty
Vries, Lyke de
Alan James Hogarth
Cosci, Matteo
Concepts
Communication of scientific ideas
Rhetoric in scientific discourse
Linguistic or semantic analysis
Social media
Popularization
Public understanding of science
Time Periods
21st century
20th century, late
19th century
Early modern
17th century
Renaissance
Places
Labrador (Canada)
Newfoundland (Canada)
United States
Germany
Finland
Denmark
Institutions
Royal Society of London
American Philosophical Society
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