Article ID: CBB435092231

Can hype be a force for good?: Inviting unexpected engagement with science and technology futures (2020)

unapi

Hype, or simplified and sensationalised science, appears to be inescapable in science communication with examples extending from viral social media accounts and ‘breakthrough’-themed press releases, to the mediated claims of the celebrity scientist. In science communication, the negative effects of hype are familiar. The question is whether hype is always a distortion and a lie, or can it be redeemed? This essay reviews the contribution of hype to science, specifically in terms of encouraging reflexivity for science and technology. I present three perspectives on hype and invite further conversation on the role of hype in science communication.

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Authors & Contributors
Ashley A. Anderson
Leona Yi-Fan Su
Cacciatore, Michael A.
Harada, Noriko
Jia, Hepeng
Väliverronen, Esa
Journals
Science Communication
Public Understanding of Science
Science, Technology, and Human Values
Social Studies of Science
Concepts
Communication of scientific ideas
Social media
Climate change
Science and technology studies (STS)
Scientists
Technoscience
Time Periods
21st century
20th century, late
Places
China
Finland
South Africa
Spain
United States
Flint (Michigan)
Institutions
Twitter (firm)
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