Book ID: CBB379868526

Organizing Organic: Conflict and Compromise in an Emerging Market (2016)

unapi

Haedicke, Michael A. (Author)


Stanford University Press


Publication Date: 2016
Physical Details: xiv + 225 pp., tables, references, appendices, notes, index
Language: English

Stakeholders in the organic food movement agree that it has the potential to transform our food system, and yet there is little consensus about what this transformation should look like. Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that do more than simply polarize the organic debate, they give way to competing institutional logics. On the one hand, social activists contend that organics can break up the concentration of power that rests in the hands of a big, traditional agribusiness. Alternatively, professionals who are steeped in the culture of business emphasize the potential for market growth, for fostering better behemoths. Independent food store owners are then left to reconcile these ideas as they construct their professional identities and hone their business strategies. Drawing on extensive interviews and unique archival sources, Haedicke looks at how these groups make sense of their everyday work. He pays particular attention to instances in which individuals overcome the conflicting narratives of industry transformation and market expansion by creating new cultural concepts and organizational forms. At once an account of the sector's development and an analysis of individual choices within it, Organizing Organic provides a nuanced account of the way the organic movement continues to negotiate ethical values and economic productivity. Drawing on extensive interviews and archival sources, Growing Markets, Cultivating Change tells a new story about the organic foods sector. Michael A. Haedicke shows how the development of this market was spurred on by attempts to reconcile diverging goals of expansion and social transformation. (Worldcat)

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Reviewed By

Review Ai Hisano (Summer 2017) Review of "Organizing Organic: Conflict and Compromise in an Emerging Market". Business History Review (pp. 431-433). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB379868526/

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Authors & Contributors
Peter Tip
John Hoenig
Haushofer, Lisa
Bryce Evans
Roth, Matthew
Zimmerman, Karl
Concepts
Food industry and trade
Food and foods
Public health
Business history
Agriculture
Food safety
Time Periods
20th century
19th century
21st century
20th century, late
20th century, early
18th century
Places
United States
Latin America
Europe
California (U.S.)
Great Britain
Institutions
Pan American World Airways
Pullman Palace Car Company
Kellogg Company
United States. Department of Agriculture
United States. Food and Drug Administration (USFDA)
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