Article ID: CBB374050385

'Dust Bowls', TVAs and Snowy River Waters: John Heyer, "The Valley is Ours" and an Early Post-War 'Image of Australia' (2016)

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This paper introduces the story of the 1940s debate between the Australian state of Victoria and the north-bordering state of New South Wales, over Australia's Snowy Mountains Hydro Electric Scheme. It describes the campaign imagery generated by the state of Victoria and the Murray Valley Development League (MVDL) to promote their vision for a Murray Valley TVA. The focus is on Australian documentary film-maker John Heyer and The Valley is Ours (1948). The Valley was created to support the MVDL's claims that a scheme to benefit their valley would be the best post-war scheme for both New South Wales and Victoria, and for the nation. This paper takes a transnational and cultural approach to investigating this story. This is because Heyer used nationalist US concepts to strengthen Australian national myths – the film's transnational content was set to a nationalist purpose. This paper describes the environmental imagery – not just images, but sound and text, used by Heyer and the MVDL campaign, to convey a transnational set of ideas. It retrieves a material record from the archives, of what these transnational environmental ideas actually looked and sounded like. And it sheds light on the cultural influences and political forces behind the Murray TVA campaign and the film's creation.

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Authors & Contributors
Atkinson, Lucy
Dibley, Ben
Douglas, Kirsty
Dunaway, Finis
Holbrook, Jarita C.
Jellison, Katherine
Journals
Agricultural History
Environmental History
Science Communication
Archives Internationales d'Histoire des Sciences
British Journal for the Philosophy of Science
East Asian Science, Technology and Society: An International Journal
Publishers
Cornell University Press
Palgrave Macmillan
Intellect Ltd
Concepts
Environment
Communication of scientific ideas
Colonialism
Visual representation; visual communication
Propaganda
Climate change
People
Humboldt, Alexander von
Arago, François Jean Dominique
Time Periods
20th century
19th century
21st century
18th century
20th century, late
Places
Australia
Asia
New Zealand
United States
Soviet Union
China
Institutions
British Petroleum Company
Académie des Sciences, Paris
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