Article ID: CBB341317769

Le Laboratoire de l’Eranol, l’autre laboratoire de Jules Ratié (2020)

unapi

The Eranol laboratory, the other laboratory of Jules Ratié – In the early 1900s, the parisian pharmacist Jules Ratié (1871-1952) sold the «Pilules Orientales» (Oriental Pills), beauty pills that made his fortune. The «J. Ratié Laboratory» was prosperous when the First World War occurred. Assigned to the Val de Grâce hospital (Paris), Ratié met there the chemist and bacteriologist Henry Emery who had developed an aqueous solution of colloidal iodine. With the capital provided by Ratié, this new drug has been succédadeveloped under the name of Eranol from 1916. Unlike the previous specialties, it was a medical specialty and Jules Ratié modified his advertising strategy to specifically target to doctors. He created a new brand : «the Laboratory of Eranol». His son Raymond, who became a pharmacist, came to assist him in his various businesses from the late 1920s until 1952. After he has taken over the business, Raymond Ratié witnessed the transformations of the pharmaceutical industry over the next twenty years and witnessed the gradual disappearance of the brands designed by his father.

...More
Citation URI
https://data.isiscb.org/isis/citation/CBB341317769/

Similar Citations

Article Bruno Bonnemain; (2020)
Le Thé Chambard: Une aventure familiale de près de 80 ans (/isis/citation/CBB652063087/)

Article James G. Gamble; Jamison G. Gamble; (2018)
Rise and Fall of the Pain-Killer™ (/isis/citation/CBB865971994/)

Article Fincham, Jack E.; (2010)
Marketing of Patent Medicines in the Nineteenth Century via a Corkscrew Medicine Spoon (/isis/citation/CBB001000209/)

Article Tomes, Nancy; (2005)
The Great American Medicine Show Revisited (/isis/citation/CBB000800009/)

Article Greene, Jeremy A.; (2011)
What's in a Name? Generics and the Persistence of the Pharmaceutical Brand in American Medicine (/isis/citation/CBB001230383/)

Article Hersch, Matthew H.; (2008)
“Calm, But Still Alert”: Marketing Stelazine to Disturbed America, 1958--1980 (/isis/citation/CBB000932029/)

Article Buerkle, Darcy; (2006)
Gendered Spectatorship, Jewish Women, and Psychological Advertising in Weimar Germany (/isis/citation/CBB001030832/)

Article Popp, Richard K.; (2014)
Information, Industrialization, and the Business of Press Clippings, 1880--1925 (/isis/citation/CBB001550201/)

Article Helfand, William H.; (2003)
Historical Images of the Drug Market---LXXVIII: Snake Oil (/isis/citation/CBB000502215/)

Article Gregory J. Higby; (2020)
Visual Pharmacy: “Pe-Ru-Na for Spanish Influenza” (/isis/citation/CBB570958789/)

Book Spillane, Joseph F.; (2000)
Cocaine: From Medical Marvel to Modern Menace in the United States, 1884-1920 (/isis/citation/CBB000111222/)

Article Antonio Corvi; (2021)
I cosmetici in farmacia all’inizio del Novecento (/isis/citation/CBB491629359/)

Article Bonnemain, Bruno; (2007)
La publicité pharmaceutique et parapharmaceutique des Annales vertes en 1927 (/isis/citation/CBB000933378/)

Book Aymon de Lestrange; (2018)
Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising (/isis/citation/CBB399678703/)

Article Pinchak, Frank; Cowen, David L.; (2004)
“A Bit of Honest Information” Pharmacy in an Industrial Eastern City in the Early Twentieth Century (/isis/citation/CBB000630330/)

Authors & Contributors
Bonnemain, Bruno
de Lestrange, Aymon
Gamble, James G.
Gamble, Jamison G.
Bovone, Giulia
Popp, Richard K.
Concepts
Pharmacy
Advertising
Business and commerce
Pharmaceutical industry
Medicine and society
Psychotropic drugs
Time Periods
20th century, early
19th century
20th century
20th century, late
Places
United States
Italy
France
Weimar Republic (1919-1933)
New York City (New York, U.S.)
Netherlands
Comments

Be the first to comment!

{{ comment.created_by.username }} on {{ comment.created_on | date:'medium' }}

Log in or register to comment