IsisCB Explore

Article ID: CBB300410525

Media Ecologies of Autonomous Automobility Gendered and Racial Dimensions of Future Concept Cars (2018)

Hildebrand, Julia M. (Author)
Sheller, Mimi (Author)

Transfers
Volume: 8
Issue: 1
Pages: 64-85

DOI: 10.3167/TRANS.2018.080106

Publication Date: 2018
Edition Details: Special section on “Degendering the Driver”
Language: English

Outside Links

WorldCat

Google Scholar

JSTOR

Academia.edu

Technology and race Technology and gender Automobiles Masculinity Media (communications) Experimental automobiles Automobility Mobility Imagination Autonomous vehicles Nissan Motor Company Ltd. Volvo Car Corporation

The imagination of automated automobility puts into question the control of the vehicle by a masculine driver and potentially disturbs feelings of safety, power, security, and freedom. Given that systems of automobility and communication technology are already gendered and racialized in particular ways, this article explores how recent “premediated” depictions of automated car technologies reconfigure and reproduce the historically gendered and raced representations, meanings, and practices of (auto)mobility. This inquiry employs a media ecological approach within the qualitative analysis of two concept car previews by Nissan and Volvo. Rather than a degendering of the driver, we suggest a multiplication of gendered and racialized technologies of mobility via several forms of hypermediation. We also explore how the autonomous car continues to evoke utopian spatial metaphors of the car as sanctuary and communicative environment while allaying fears of dystopian metaphors of the vehicle as traffic trap, virtual glass house, and algorithmic target.

...More

Included in

Article Jutta Weber; Kröger, Fabian (March 2018) Introduction: Autonomous Driving and the Transformation of Car Cultures. Transfers (pp. 15-23). unapi

Citation URI

https://data.isiscb.org/isis/citation/CBB300410525/

Citations Indexes

Similar Citations

Article Dag Balkmar; Ulf Mellström; (March 2018)
Masculinity and Autonomous Vehicles. A Degendered or Resegregated Future System of Automobility? (/isis/citation/CBB344740306/)

Article Manderscheid, Katharina; (March 2018)
From the Automobile to the Driven Subject? Discursive Assertions of Mobility Futures (/isis/citation/CBB464926710/)

Article Jutta Weber; Kröger, Fabian; (March 2018)
Introduction: Autonomous Driving and the Transformation of Car Cultures (/isis/citation/CBB722177964/)

Article Sarah Redshaw; (March 2018)
Combustion, Hydraulic, and Other Forms of Masculinity. An Essay Exploring Dominant Values and Representations of the Driver in Driverless Technology (/isis/citation/CBB885111028/)

Article Alexia Sofia Papazafeiropoulou; (2020)
Eve at the Steering Wheel: Female Representations in Greek Motoring Magazines from the 1950s to the 1980s (/isis/citation/CBB490540013/)

Article Robert Braun; Richard Randell; (March 2021)
Getting Behind the Object We Love the Most: Cars: Accelerating the Modern World Victoria and Albert Museum (Museum Review) (/isis/citation/CBB194338022/)

Book Arnold, David J.; (2013)
Everyday Technology: Machines and the Making of India's Modernity (/isis/citation/CBB001450217/)

Book Basso, Matthew; (2013)
Meet Joe Copper: Masculinity and Race on Montana's World War II Home Front (/isis/citation/CBB001550232/)

Article Philip Olson; Christine Labuski; (August 2018)
‘There’s always a [white] man in the loop’: The gendered and racialized politics of civilian drones (/isis/citation/CBB568832607/)

Article Sims, Christo; (2014)
Video Game Culture, Contentious Masculinities, and Reproducing Racialized Social Class Divisions in Middle School (/isis/citation/CBB001450260/)

Book Candacy A. Taylor; (2020)
Overground railroad : The Green Book and the roots of Black travel in America (/isis/citation/CBB999795465/)

Article Urmson, Chris; (Spring 2015)
Progress in Self-Driving Vehicles (/isis/citation/CBB648670623/)

Article Colin Pooley; (August 2021)
Walking spaces: Changing pedestrian practices in Britain since c. 1850 (/isis/citation/CBB532227056/)

Article Marith Dieker; (June 2018)
Keep Moving, Stay Tuned: The Construction of Flow in and through Radio Traffic Reports (/isis/citation/CBB946526853/)

Article Govind Gopakumar; (2022)
Placing automobility in postcolonial cities: Towards an ontology of a displaced past (/isis/citation/CBB439709426/)

Article Gregory Rodriguez; (September 2019)
Autonomous Vehicles and Unmanned Aerial Systems: Data Collection and Liability (/isis/citation/CBB342486962/)

Book Simon Gunn; Susan C. Townsend; Christopher Gerteis; (2019)
Automobility and the City in Twentieth-Century Britain and Japan (/isis/citation/CBB686968165/)

Article Christoph Bernhardt; (December 2020)
Urban automobility in Cold War Berlin: a transnational perspective (/isis/citation/CBB300345389/)

Book Maria Luísa Sousa; (2016)
A Mobilidade Automóvel em Portugal, 1920-1950 (/isis/citation/CBB901356486/)

Article Carla Assmann; (2020)
The emergence of the car-oriented city: Entanglements and transfer agents in West-Berlin, East-Berlin and Lyon, 1945–75 (/isis/citation/CBB736723458/)

Comments

{{ comment.created_by.username }} on {{ comment.created_on | date:'medium' }}