Article ID: CBB300410525

Media Ecologies of Autonomous Automobility Gendered and Racial Dimensions of Future Concept Cars (2018)

unapi

Hildebrand, Julia M. (Author)
Sheller, Mimi (Author)


Transfers
Volume: 8
Issue: 1
Pages: 64-85


Publication Date: 2018
Edition Details: Special section on “Degendering the Driver”
Language: English

The imagination of automated automobility puts into question the control of the vehicle by a masculine driver and potentially disturbs feelings of safety, power, security, and freedom. Given that systems of automobility and communication technology are already gendered and racialized in particular ways, this article explores how recent “premediated” depictions of automated car technologies reconfigure and reproduce the historically gendered and raced representations, meanings, and practices of (auto)mobility. This inquiry employs a media ecological approach within the qualitative analysis of two concept car previews by Nissan and Volvo. Rather than a degendering of the driver, we suggest a multiplication of gendered and racialized technologies of mobility via several forms of hypermediation. We also explore how the autonomous car continues to evoke utopian spatial metaphors of the car as sanctuary and communicative environment while allaying fears of dystopian metaphors of the vehicle as traffic trap, virtual glass house, and algorithmic target.

...More
Included in

Article Jutta Weber; Kröger, Fabian (March 2018) Introduction: Autonomous Driving and the Transformation of Car Cultures. Transfers (pp. 15-23). unapi

Citation URI
https://data.isiscb.org/isis/citation/CBB300410525/

Similar Citations

Article Dag Balkmar; Ulf Mellström; (March 2018)
Masculinity and Autonomous Vehicles. A Degendered or Resegregated Future System of Automobility?

Article Jutta Weber; Kröger, Fabian; (March 2018)
Introduction: Autonomous Driving and the Transformation of Car Cultures

Article Sarah Redshaw; (March 2018)
Combustion, Hydraulic, and Other Forms of Masculinity. An Essay Exploring Dominant Values and Representations of the Driver in Driverless Technology

Article Manderscheid, Katharina; (March 2018)
From the Automobile to the Driven Subject? Discursive Assertions of Mobility Futures

Article Alexia Sofia Papazafeiropoulou; (2020)
Eve at the Steering Wheel: Female Representations in Greek Motoring Magazines from the 1950s to the 1980s

Article Robert Braun; Richard Randell; (March 2021)
Getting Behind the Object We Love the Most: Cars: Accelerating the Modern World Victoria and Albert Museum (Museum Review)

Book Arnold, David J.; (2013)
Everyday Technology: Machines and the Making of India's Modernity

Article Philip Olson; Christine Labuski; (August 2018)
‘There’s always a [white] man in the loop’: The gendered and racialized politics of civilian drones

Article Sims, Christo; (2014)
Video Game Culture, Contentious Masculinities, and Reproducing Racialized Social Class Divisions in Middle School

Book Basso, Matthew; (2013)
Meet Joe Copper: Masculinity and Race on Montana's World War II Home Front

Book Candacy A. Taylor; (2020)
Overground railroad : The Green Book and the roots of Black travel in America

Book Joseph A. Rodriguez University of Wisconsin-M; (2024)
Right to the Road: How Marginalized American Motorists Fought to Drive and Park

Article Carla Assmann; (2020)
The emergence of the car-oriented city: Entanglements and transfer agents in West-Berlin, East-Berlin and Lyon, 1945–75

Book Simon Gunn; Susan C. Townsend; Christopher Gerteis; (2019)
Automobility and the City in Twentieth-Century Britain and Japan

Article Christoph Bernhardt; (December 2020)
Urban automobility in Cold War Berlin: a transnational perspective

Article Harald Engler; (December 2020)
Social movement and the failure of car-friendly city projects: East and West Berlin (1970s and 1980s)

Book Maria Luísa Sousa; (2016)
A Mobilidade Automóvel em Portugal, 1920-1950

Thesis Robert Buerglener; (2006)
Creating the American automobile driver, 1898–1918

Book Susan Handy; (2023)
Shifting Gears: Toward a New Way of Thinking about Transportation

Book Robert Braun; Richard Randell; (2022)
Post-automobility Futures: Technology, Power, and Imaginaries

Authors & Contributors
Randell, Richard W.
Robert Braun
Gunn, Simon
Harris, Neil
Mellström, Ulf
Olson, Philip R.
Journals
Transfers
The Journal of Transport History
Icon: Journal of the International Committee for the History of Technology
Signs: Journal of Women in Culture and Society
Social Studies of Science
Publishers
University of Chicago
Bloomsbury Academic
Lexington Books
Rowman & Littlefield
The MIT Press
University of Chicago Press
Concepts
Automobiles
Automobility
Masculinity
Technology and gender
Land transportation
Technology and race
Time Periods
20th century
21st century
20th century, early
19th century
20th century, late
Places
United States
Berlin (Germany)
Germany
Great Britain
India
Montana (U.S.)
Institutions
Google
Victoria and Albert Museum
Comments

Be the first to comment!

{{ comment.created_by.username }} on {{ comment.created_on | date:'medium' }}

Log in or register to comment