Hundreds of millions of people use Apple products every day; several thousand work on its campus in Cupertino, California; but only a handful sit at the drawing board. [This book] tells the story of Apple in its prime--Steve Jobs's 'second act'--from the perspective of someone at the heart of the company. As a principal software engineer for the most iconic products ever to emerge from Apple, Ken Kocienda and his work embody its credo that technology should be an intuitive extension of the human touch. Creative Selection offers an inside look at Apple's creative process. For fifteen years, Kocienda was on the ground floor of the company as a specialist, directly responsible for creating easy-to-use software for such products as the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation -- inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy -- and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software that countless millions use every day. (Publisher)
...MoreEssay Review Richard S. Tedlow (Winter 2020) Review Essay: The Sky above and the Mud below: Two Books about Steve Jobs. Business History Review (pp. 835-852).
Similar Citations
Book
Rick Tetzeli;
Brent Schlender;
(2015)
Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader
(/isis/citation/CBB958873533/)
Essay Review
Richard S. Tedlow;
(Winter 2020)
Review Essay: The Sky above and the Mud below: Two Books about Steve Jobs
(/isis/citation/CBB639995937/)
Book
James W. Cortada;
(2019)
IBM: The Rise and Fall and Reinvention of a Global Icon
(/isis/citation/CBB672256178/)
Article
Christophe Lécuyer;
(2019)
Confronting the Japanese Challenge: The Revival of Manufacturing at Intel
(/isis/citation/CBB464859120/)
Article
Mendelsohn, Andrew;
(2013)
The Oracle Story: 1984--2001
(/isis/citation/CBB001212984/)
Article
Brooks, Frederick P., Jr.;
(2010)
Stretch-ing Is Great Exercise: It Gets You in Shape to Win
(/isis/citation/CBB001231739/)
Article
Umpleby, Stuart A.;
(2008)
A Short History of Cybernetics in the United States
(/isis/citation/CBB001032250/)
Article
Toomey, Warren;
(2010)
First Edition Unix: Its Creation and Restoration
(/isis/citation/CBB001231732/)
Book
Watson, Ian;
(2012)
The Universal Machine: From the Dawn of Computing to Digital Consciousness
(/isis/citation/CBB001250522/)
Article
Donig, Simon;
(2010)
Appropriating American Technology in the 1960s: Cold War Politics and the GDR Computer Industry
(/isis/citation/CBB001231736/)
Thesis
Zachary B. Wasserman;
(2015)
Inventing Startup Capitalism: Silicon Valley and the Politics of Technology Entrepreneurship from the Microchip to Reagan
(/isis/citation/CBB482900475/)
Book
Lécuyer, Christophe;
Brock, David C.;
(2010)
Makers of the Microchip: A Documentary History of Fairchild Semiconductor
(/isis/citation/CBB001031318/)
Article
McDonald, Christopher;
(2010)
From Art Form to Engineering Discipline? A History of US Military Software Development Standards, 1974--1998
(/isis/citation/CBB001231726/)
Article
Ahrons, Richard W.;
(2012)
Industrial Research in Microcircuitry at RCA: The Early Years, 1953--1963
(/isis/citation/CBB001231702/)
Book
Jonathan Taplin;
(2017)
Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
(/isis/citation/CBB352343227/)
Book
Misa, T.;
(2010)
Gender Codes: Why Women Are Leaving Computing
(/isis/citation/CBB001180009/)
Book
Bernardo Bátiz-Lazo;
(2018)
Cash and Dash: How ATMs and Computers Changed Banking
(/isis/citation/CBB466179527/)
Chapter
Seidel, Robert;
(2002)
Government and the emerging computer industry
(/isis/citation/CBB001180430/)
Article
Aynne Kokas;
(2018)
Platform Patrol: China, the United States, and the Global Battle for Data Security
(/isis/citation/CBB992297943/)
Book
Loving, Rush, Jr.;
(2016)
The Well-dressed Hobo: The Many Wondrous Adventures of a Man who Loves Trains
(/isis/citation/CBB952405613/)
Be the first to comment!