Mario Magagnino (Author)
Cierre edizioni
Physical Details: 120 pp.
Language: Italian
Marelli è il nome, noto in tutto il mondo, dell’azienda elettromeccanica che Ercole Marelli (1867-1922) fonda nel 1891. Partito da una superficie di 50 m², senza capitali, senza laurea e con un solo apprendista, la Marelli nel 1911 arriva, alla soglia dei vent’anni, a contare 1500 dipendenti, a estendersi su 65.000 m² e ad imporsi sui mercati esteri. Questo semplice dato posiziona la storia di Ercole Marelli tra quelle degli imprenditori illuminati del primo Novecento meritevoli d’essere lette e studiate. Il viaggio all’interno della monografia pubblicata dalla Marelli in occasione del ventennale della fondazione restituisce primati per quanto riguarda il made in Italy (design dei prodotti), i livelli di produzione raggiunti, l’organizzazione del lavoro, il marketing, il welfare aziendale, l’organizzazione di eventi. Marelli, dunque, “imprenditore inatteso”, si dimostra un anticipatore in numerose aree aziendali, compresa la logistica. Il suo impegno per la crescita contro lo strapotere dell’industria tedesca e la corruzione negli appalti della pubblica amministrazione portò inoltre il governo dell’epoca a istituire una commissione, primo prototipo della odierna Consip. [Abstract translated by Google Translate: This is the abstract in English… Marelli is the name, known throughout the world, of the electromechanical company that Ercole Marelli (1867-1922) founded in 1891. Already in 1911, the company had 1500 employees, spread over 65,000 m² and established itself on foreign markets. This simple fact places the story of Ercole Marelli among those of the enlightened entrepreneurs of the early twentieth century worthy of being read and studied. The journey through the monograph published by Marelli on the occasion of the twentieth anniversary of the foundation returns records with regards to Made in Italy (product design), the production levels achieved, the organization of work, marketing, corporate welfare, the organization of events. Marelli, therefore, an "unexpected entrepreneur", proves to be a forerunner in numerous business areas, including logistics. His commitment to growth against the excessive power of German industry and corruption in public administration procurement also led the government of the time to establish a commission, the first prototype of today's Consip - the Italian public company that provides frameworks and consultation for the procurement of public goods and services.]
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