The Language of Global Success: How a Common Tongue Transforms Multinational Organizations (2017)
Neeley, Tsedal (Author)
Princeton University Press
Physical Details: vii + 188; tables, appendixes, notes, index
Language: English
Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization. (Publisher)
...MoreReview Helene Tenzer (Spring 2018) Review of "The Language of Global Success: How a Common Tongue Transforms Multinational Organizations". Business History Review (pp. 199-200).
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