Article ID: CBB254722233

Making Vitasoy 'Local' in Post-World War II Hong Kong: Traditionalizing Modernity, Engineering Progress, Nurturing Aspirations (Summer 2021)

unapi

Now considered a quintessential Hong Kong household food product, Vitasoy won the approval of local consumers only in the post–World War II period as its producer capitalized on the discourse of modern nutritional science, leveraged technological breakthroughs, and positioned the soy beverage to respond to a growing clientele experiencing economic growth and lifestyle transformation. In the emerging market and sociocultural conditions of postwar Hong Kong, Vitasoy's producer created a local beverage that articulated for the city a modernity that originated in a Chinese national discourse but then blossomed into a celebration of the lifestyle that economic progress enabled.

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Authors & Contributors
Parr, Joy
Yip, Ka-che
Callapez, Maria Elvira
Oldenziel, Ruth
Tang, Kwok Chun
Wong, Ngai Ying
Journals
British Society for the History of Mathematics Bulletin
Gender and History
Icon: Journal of the International Committee for the History of Technology
Journal of Historical Geography
Technology and Culture
Publishers
Hong Kong University Press
Cambridge University Press
Aksant Academic Publishers
Columbia University Press
Franz Steiner Verlag
Harvard University Asia Center
Concepts
Consumers
Modernity
Consumption (Economics)
Colonialism
Malaria
Public health
Time Periods
20th century
19th century
21st century
Places
Hong Kong
United States
Canada
China
Taiwan
Chicago (Illinois, U.S.)
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