Article ID: CBB220656926

The global blue jeans transformation (2018)

unapi

Panek, Tracey (Author)


Ferrum
Volume: 90
Pages: 76-81


Publication Date: 2018
Edition Details: Special Issue: "Farben der Technik – Technik der Farben" ("Colors in Technology – Technology of Colors")
Language: English

Blue jeans, which were first manufactured by Levi Strauss & Co. in San Francisco in 1873, revolutionized fashion. A key feature of blue jeans? The color. Blue is symbolic of their origins - pants for blue collar workers. Colored by indigo, blue masked dirt. The planet Earth is often described as the Blue Planet in reference to water, but perhaps the term could be used to describe a world wardrobe. Some speculate that in most countries on any given day, almost half the population is wearing blue jeans. This paper examines the remarkable global rise of blue jeans; how they wear and how they have come to symbolize societal shifts, culture, and politics.

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Includes Series Articles
Citation URI
https://data.isiscb.org/isis/citation/CBB220656926/

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Authors & Contributors
Kat Jungnickel
Black, Charlene Villaseñor
Elizabeth LaCouture
Vehlken, Sebastian
Robertson, Craig
Holden, Roger N.
Concepts
Color
Business and commerce
Social relations; social groups
Clothing industry
Social structure
Technoscience; science and technology studies
Time Periods
19th century
20th century
21st century
18th century
Qing dynasty (China, 1644-1912)
Early modern
Places
United States
Great Britain
Toronto (Ontario)
Americas
Spain
Europe
Institutions
University of Toronto
International Business Machines Corporation
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