Article ID: CBB204104713

The Making of Commercial Innovations: The Use of Printed Commercial Circular Letters in France and Europe, 1750-1850 (Spring 2021)

unapi

Working from a database of over 1,700 printed circulars, this article explores the significance of the commercial innovations that took place during the second half of the eighteenth century and the first half of the nineteenth. Studying the chronology of the introduction of printed circulars and their use in mercantile practices, we demonstrate that commercial innovation can be interpreted as the mobilization of new tools and old practices to solve the traditional problems of long-distance trade, in a context where circulars were used to communicate information on trade houses, to search for new commercial partners, and to display one's socioprofessional identity.

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https://data.isiscb.org/isis/citation/CBB204104713/

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Authors & Contributors
Fujioka, Rika
Christian Henrich-Franke
Grace Ballor
Markus A. Denzel
Donzé, Pierre-Yves
Ogilvie, Sheilagh
Concepts
Business history
Trade
Merchants
Business and commerce
Technological innovation
Industrial revolution
Time Periods
19th century
18th century
20th century
17th century
16th century
21st century
Places
Europe
United States
China
Asia
Great Britain
Saint-Malo
Institutions
Chance Brothers and Company
Siemag Feinmechanische Werke
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