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Article ID: CBB168466083

Empresas biotecnológicas y divulgación de la ciencia. El caso de las pymes biotecnológicas asentadas en parques biotecnológicos de Andalucía (2016)

García-Hernández, Maria Luisa (Author)
Estrella Martínez-Rodrigo (Author)
Victoria Mas, Juan Salvador (Author)

Arbor: Ciencia, Pensamiento y Cultura
Volume: 192
Issue: 779
Pages: a323

DOI: 10.3989/arbor.2016.779n3013

URI: http://arbor.revistas.csic.es/index.php/arbor/article/view/2127

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ABSTRACT Biotech companies cannot ignore the social interest they arouse in this age of knowledge; this interest raises expectations and fears, and meeting the demand created is not only the responsibility of government agencies. To analyse the situation this paper focuses on 32 SMEs based in four Technology Parks in Andalusia. We use a variety of methods to examine their presence in the local newspapers in their respective provinces; what areas their websites cover and find the opinion of their managers on various aspects of their communications. The results revealed an absence of dialogue between society and these firms. It might be necessary for SMEs to integrate disclosure mechanisms within their communication strategies and their CSR; however, their executives did not repudiate the public as an audience, but have not found the tools to bridge this gap. RESUMEN Las empresas biotecnológicas no pueden desestimar que el interés social por esa franja de conocimiento es muy alto, genera expectativas y recelos, y cubrir esa demanda no solo compete a los organismos públicos. Para comprobar cuál es su realidad enfocamos en este trabajo a las 32 pymes asentadas en cuatro parques tecnológicos de Andalucía. Utilizamos metodologías variadas para comprobar cómo es su presencia en los periódicos locales de referencia en sus respectivas provincias; qué ámbitos cubren sus sitios web y cuál es la opinión de sus gestores sobre diferentes aspectos de su comunicación. Los resultados nos llevan a concluir que no existe diálogo entre la sociedad y estas empresas, paso ineludible para que las pymes integren mecanismos de divulgación como elementos de su comunicación y de su RSC; sin embargo, sus ejecutivos no repudian a la ciudadanía como público, si bien no han localizado las herramientas que solucionen tal desconexión.

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