Suisman, David (Author)
Blaszczyk, Regina Lee (Author)
University of Pennsylvania Press
Edition Details: Book series: Hagley perspectives on business and culture
Language: English
Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics in the clothing business, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Sometimes they have succeeded, other times the senses have resisted control and defied the logic of markets. Drawing on history, anthropology, geography, and other fields, these essays comprise an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism. (Publisher)
...MoreChapter Megan J. Elias (2023) Feminine Touches: The Sensory World of Lady Hilton. In: Capitalism and the Senses.
Chapter Blaszczyk, Regina Lee Sold on Softness: DuPont Synthetics and Sensory Experience. In: Capitalism and the Senses.
Chapter Clark, Jessica P. (2023) Fragrance and Fair Women: Perfumers and Consumers in Modern London. In: Capitalism and the Senses.
Chapter Nicholas Anderman (2023) Sounding Maritime Metal: On Weathering Steel and Listening to Capitalism at Sea. In: Capitalism and the Senses.
Chapter Author missing; The Psychophysics of Taste and Smell: From Experimental Science to Commercial Tool. In: Capitalism and the Senses.
Chapter Jacobson, Lisa (2023) Altered States and Gustatory Taste: The Sensory Synergies of Whiskey Marketing in the Mid-Twentieth-Century United States. In: Capitalism and the Senses.
Chapter Sven Kube (2023) Richer Sounds: Capitalism, Musical Instruments, and the Cold War Sonic Divide. In: Capitalism and the Senses.
Chapter Ingemar Pettersson (2023) Chasing Flavor: Sensory Science and the Economy. In: Capitalism and the Senses.
Chapter Hisano, Ai (2023) “Use Not Perfumery to Flavor Soup”: The Science of the Senses in Aesthetic Capitalism. In: Capitalism and the Senses.
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