Article ID: CBB096910888

Trust or attention? Medialization of science revisited (2022)

unapi

The article traces the intensifying media orientation of universities and research organizations first by referring to early diagnoses of the spread of mutual observation and attention seeking as defining societies after WWII. This development provides the background for the unlikely, yet massive turn of scientific organizations to the general public, the media and more recently social media. Details are analyzed on the interactional, organizational and systems levels, and are followed with a focus on the reasons motivating universities. A closer look reveals the self-referentiality of institutional communication deriving its rationale from ‘imagined publics’. The politically sponsored ‘engagement of the public’ has been derailed to become marketing, branding and public relations exercises. The unintended consequences of the establishment of communication units and the blurring of science communication and persuasion are conflicts between faculty and management and possibly a loss of trust in science.

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Authors & Contributors
Peters, Hans Peter
Lo, Yin-Yueh
Sampsa Saikkonen
Sophie Ritson
Ben Epstein
Huang, Chun-Ju
Concepts
Mass media
Communication of scientific ideas
Social media
Universities and colleges
Public opinion
Science and society
Time Periods
21st century
20th century, late
20th century
19th century
18th century
Places
United States
Japan
Great Britain
United Kingdom
West Germany
Netherlands
Institutions
Annales school
Project Apollo (NASA)
United States. National Aeronautics and Space Administration
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